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Cross-Channel Campaign Management - Next Generation Multichannel Marketing

Published By: Infor
Infor
Published:  Apr 01, 2010
Length:  23 pages

This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. Aberdeen used four key performance criteria to distinguish Best-in-Class companies and each shared several common characteristics. Using Aberdeen's Research Benchmarks, a comprehensive look into process, procedure, methodologies, and technologies with best practice identification and actional recommendations is provided. Read this report for all the details.



Tagsinfor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics