Offers > Neolane, Inc. > Making the Business Case for Enterprise Marketing Software

Making the Business Case for Enterprise Marketing Software

Published By: Neolane, Inc.
Neolane, Inc.
Published:  Jun 03, 2009
Length:  12 pages

Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!

Tagsenterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape, validation, situation analysis, infrastructure, implementation, revenue, automation, marketing automation platform, map, best practices