publishers

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Published By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
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inkling, publishing, content creation, publishing industry, product innovation, publishing it, software systems, software development, publishers
    
Inkling
Published By: Urban Airship     Published Date: Jul 15, 2012
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
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smartphones, push messaging, mobile, rich applications, mobile applications
    
Urban Airship
Published By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
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downloadable video, downloadable media, video, catalyst, catalyst sf
    
Catalyst SF
Published By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
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Oath
Published By: Akamai Technologies     Published Date: May 08, 2017
TechValidate recently surveyed 240 video game developers, publishers, and distributors to gain insight into the top challenges that they need to overcome in order to take full advantage of the enormous opportunities the digital channel provides the industry.
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gaming, faming survery, techvalidate, video game development.
    
Akamai Technologies
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
    
Burst Media
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet.
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cs5.5, creative suite, adobe, adobe creative suite, 5.5 master collection, pulitzer, print, broadcast, journalismlo alto
    
Adobe
Published By: MediaPass     Published Date: Apr 02, 2013
Read this paper to understand 3 sudden industry shifts that affect your site’s ability to survive in a changing landscape.
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MediaPass
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
    
Realtime Publishers
Published By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
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email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing, performance marketing, affiliate marketing software, performance marketing software, create an affiliate program, affiliate email
    
UnsubCentral
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: Expert System     Published Date: Jul 18, 2019
For publishers and information providers, your competitive advantage starts with optimizing your most valuable resource: content. In this context, semantic content enrichment has evolved from a game changing capability into a de-facto requirement for both competition and innovation. Expert System’s solutions based on our cognitive technology, Cogito®, help publishers take full advantage of content to ensure its complete availability for providing compelling content, supporting new product development, building new revenue streams and improving workflow productivity.
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Expert System
Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast
Published By: Cherwell Software     Published Date: Apr 07, 2016
Highlights for Children, Inc. was founded in 1946 with the belief “that children are the world’s most important people.” Since its inception, the organization has been dedicated to helping children “become their best selves and become confident, caring, curious, and creative individuals.” Today, the Highlights for Children, Inc., family of companies includes educational publishers who publish textbooks and offer educational seminars for teachers, as well as a consumer division that publishes books, digital products, and four magazines for children ages 0-12. The flagship magazine is Highlights for Children, well known for its Fun with a Purpose.
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best practices, customer support, business intelligence, business optimization
    
Cherwell Software
Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
    
Click Forensics
Published By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
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brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation
    
Ceros
Published By: LockLizard     Published Date: Dec 08, 2008
This paper covers why intellectual property law is ineffective in protecting the rights of small authors and publishers. It covers intellectual property rights (IPR), licensing controls, copyright, and copyright protection.
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intellectual property law, locklizard, intellectual property rights, licensing controls, copyright protection
    
LockLizard
Published By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
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intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties
    
SAP
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Iovation     Published Date: Sep 25, 2009
One of the world's largest MMORPG publishers uses iovation to keep their games safe for their valued players, and the fraudsters out.
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iovation, mmorpg, reputationmanager, online game development and publishing, trickster online revolution, grand chase and pangya, player violations of terms of service, spam, tool evaluation
    
Iovation
Published By: Nuance     Published Date: Oct 01, 2009
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
Published By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
Published By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics
    
Bluekai
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