Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
Unable to access the data you need? Lack of real-time information? Technology preventing fast execution of changing business strategy? These are just some of the clues you are probably spending more on integration than necessary.
Make sure you know how to stand out among the growing number of available apps by thinking strategically before you join the mobile revolution. Download the white paper to learn the 4 keys to success today.
Think Integration won’t have much of an effect on your business? That integration requires a team of expensive experts? Think again. The right integration platform will help reduce your budget while keeping you one step ahead.
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
An effective mobile website experience is essential to your brand's success. In this report, learn:
. Insights on how to extend your brand image effectively across mobile devices
. Tips for targeting multiple mobile platforms
. Strategies for optimizing content publishing and performance
Today’s workforce is more mobile than ever before, routinely working whenever and wherever necessary, using a variety of mobile devices and productivity apps. They expect their tools to deliver the capabilities they need to stay productive and efficient.
But what if they don’t? When a business doesn’t support its workforce with suitable, properly vetted apps, employees will often download and install the tools they like. This trend, called “Shadow IT,” is almost always a recipe for trouble. One-off, standalone apps don’t conform to business strategy and growth plans, but instead create difficulties — security, compatibility, compliance and technical support — that draw resources away from strategic work.
Improve revenue, loyalty, and productivity while controlling costs.
It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services.
This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to:
Enhance customer experience
Boost customer loyalty
Achieve operational efficiencies
Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.
Published By: Websense
Published Date: Jan 25, 2013
Increasing one's awareness of today's mobile security risks and understanding the options for solutions are two key steps in preparing for best security practices. In addition, this article discusses mobile security solutions and much more.
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
When a business event occurs, or a priority request for intelligence comes down the pipe, the modern enterprise has to be able to quickly deliver the right information to the right people. Unfortunately, many organizations continually struggle with accomplishing this task, as the size and complexity of their IT infrastructure rapidly expands. In this latest research, Aberdeen recommends actions for organizations currently involved in data integration, or contemplating the adoption of such practices.
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
Consumers worldwide continue to adopt and use technology in their shopping experience.
Faced with rising customer expectations and increasing competitive pressures, retailers
now are prioritizing in-store innovation. Many retailers have adopted multichannel
implementations, in which mobile, web, and in-store shopping are enabled but not delivered
consistently to the customer. The next step in this evolution is an omnichannel strategy, now
being deployed by some retailers, which presents a consistent shopping experience across
mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end
infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty
programs, personalized recommendations, inventory management, etc.) to improve many
aspects of store and enterprise operations.
An omnichannel strategy relies on several core and supporting technologies. The key factors in
evaluating any omnichannel-enabling solution includ
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.