It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Birst’s Salesforce Reporting and Analytics helps sales managers analyze all of the critical salesforce.com data to uncover insightful pipeline information. Combining sales data with marketing, financial and operational data to obtain a comprehensive view of the pipeline is where Birst excels.
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Published By: CrowdTwist
Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or
optimize an existing initiative. Congratulations! That’s a decision
that will help your company build customer relationships and gather
useful customer insight and data to use for remarketing efforts. It’s
also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running.
This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
Published By: Seismic
Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.”
Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns.
But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities?
Download the guide to learn:
? The top KPIs for improving internal marketing efficiency
? The content engagement analytics that prove value
? How to have better visibility into what content sales uses most often
Published By: Teradata
Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud
Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
Published By: Marketo
Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys.
The full report includes:
Market evaluation and analysis of 22 vendors
Insights for selecting a vendor based on your organization's requirements
Opportunities and challenges faced when deploying digital marketing hubs
Download the report to learn about these topics and more.
Published By: Marketo
Published Date: Aug 29, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. The full report includes:
- Market evaluation and analysis of 22 vendors
- Insights for selecting a vendor based on your organization's requirements
- Opportunities and challenges faced when deploying digital marketing hubs
Published By: Sparxoo
Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report.
Read the report to learn:
What challenges and opportunities marketers see in 2017
Where marketers will be focusing their efforts this year
How marketers are looking beyond marketing to create outstanding customer experiences
Simply fill out the form to download the report.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:
Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels.
Provide actionable insights to your sales and marketing team so they can work together more effectively.
Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions.
Transform your business by connecting sales and marketing with a shared set of successful business practices.
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business?
We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes.
So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business.
In this eBook, you’ll find 80 tips and strategies regarding:
• Managing your business
• Accelerating growth
• Connecting with people
• Leveraging technology
• Marketing and selling your products or services
Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
Published By: Uberall
Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services.
We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business.
Read on to learn more!
Analytics is game-changing and can produce valuable insights from the ever-growing volume,
velocity and variety of data. Business Intelligence (BI) provides the foundation for many types
of Analytics. It enables companies to deliver exceptional customer experience, enhance
marketing effectiveness, increase operational efficiencies, reduce financial risks, improve
product quality and reliability, and so on. But businesses are also challenged to generate timecritical
actionable insights and make a compelling financial business case for BI investments.
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing.
Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency.
In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.