“¿Cómo utilizaremos todos los datos de la red inteligente?”
Los productores, distribuidores y consumidores de electricidad de casi todos los países desarrollados se están haciendo esa pregunta. Los datos producidos por los medidores inteligentes, los dispositivos conectados, los generadores de energía, las presas hidroeléctricas, las granjas solares y los consumidores más sofisticados, tiene el potencial de mejorar considerablemente la confiabilidad de la generación, gestión, almacenamiento y distribución de electricidad.
La analítica avanzada puede ayudar a alcanzar todo ese potencial. Pero, ¿cómo? Tiene un papel de gran relevancia en las empresas de servicios que buscan convertir los datos en dinero mediante el análisis de la información acumulada para mejorar la gestión en el lado de la demanda, la asignación de recursos y de personal, pronosticar la demanda y el mantenimiento preventivo. De hecho, la analítica está impulsando esta transformación de la industria.
The SecureWorks Security and Risk Consulting practice provides expertise and analysis to help you enhance your security posture, reduce your risk, facilitate compliance and improve your operational efficiency.
Both are fueled by a drive for progress, for pushing
boundaries and advancing the status quo. In these fields,
new trends are like a currency. Keeping ahead of the
next big trend means being aware of the next big seller
and allocating all the right resources – fashion design,
manufacturing, and marketing – for maximum impact.
Miss the hype and the next fashion season is bound to
hurt the bottom line.
New trends are also important to marketers because
owning a new trend is a way to differentiate in today’s
fast-moving digital landscape. It’s a way to stand out
from the pack by investing strategically in the right
approaches and technologies at the right time, then
reaping the benefits organically by leading where others
follow. Naturally, making these decisions requires a bit
of trial and error. Nobody has a magic crystal ball that
guarantees success. But as a rule of thumb, the companies
winning in digital marketing are the ones willing to
adopt new technologies while keeping an sharp.
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.
If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.
Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?
We answer these questions and more- download the free guide today!
Published By: Godfrey
Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Published By: Symantec
Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one
to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the
top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator.
This is confirmed by a recent Gartner1
survey, in which 86 percent of participating companies listed customer experience
as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Sie möchten, dass Ihre Mitarbeiter selbstbewusster in einer Fremdsprache kommunizieren und damit noch effizienter zum Unternehmenserfolg beitragen können? Die Formel für nachhaltiges Sprachenlernen scheint zunächst komplex. Lesen Sie hier, welchen Lösungsweg Rosetta Stone, einer der weltweit größten Anbieter von Sprachlernprogrammen, entwickelt hat.
Die Automobilindustrie befindet sich mitten in einer hart umkämpften Übergangsphase, deren letztendliches Ziel darin besteht, innerhalb eines Jahrzehnts vollständig autonome oder „fahrerlose“ Fahrzeuge zu realisieren. Die Größenordnung und Intensität, mit der OEMs und Tier1-Lieferanten Innovationen auf den Markt bringen und gleichzeitig Kosten eindämmen, Risiken mindern, die Produktkomplexität managen und die Compliance aufrechterhalten müssen, bedeuten eine große Herausforderung.
Die Entwicklung von Fahrerassistenzsystemen (Advanced Driver Assistance Systems, ADAS), die die Sicherheit von Insassen, Fahrzeugen und Straßen verbessern sollen, bringt revolutionäre Anforderungen an die Engineering-IT-Infrastruktur mit sich–insbesondere für Speicher, bei dem selbst Entry-Level-Kapazitäten in Petabyte gemessen werden. In diesem Whitepaper werden die Infrastruktur-herausforderungen erkundet, vor denen OEMs und Tier1-Lieferanten bei der Entwicklung und Validierung vonADAS-Technologien steh
The increase in enterprise WLANs is being driven largely by the rapid growth of mobile devices in the enterprise — what many are calling the "consumerization of IT" — and the resultant increase in enterprise mobility applications.
La manera en que ponemos en marcha nuestros vehículos, calentamos nuestros hogares e impulsamos nuestras industrias está cambiando de manera radical. Las tecnologías que se han implementado a gran escala pero que resultan ser ineficientes, como los automóviles que utilizan motores de combustión interna, están siendo reemplazadas con alternativas electrificadas y más efectivas. Y las energías renovables como la solar, la eólica y la térmica, entre otras, apoyadas por el almacenamiento en baterías de próxima generación, están atendiendo un porcentaje cada vez mayor de la demanda de energía.
Este reporte aborda cómo el proveedor líder de infraestructura de tecnologías de la información, TIBCO, está impulsando la transformación digital al permitir tomar mejores decisiones y realizar acciones más veloces e inteligentes a través de TIBCO® Connected Intelligence Cloud. Los siguientes ejemplos muestran cómo la tecnología de TIBCO está ayudando a las empresas de la industria energética:
TIBCO® Connected Intelligence for Smart Factory Insights
By processing real-time data from machine sensors using artificial intelligence and machine learning, it's possible to predict critical events and take preventive action to avoid problems. TIBCO helps manufacturers around the world predict issues with greater accuracy, reduce downtime, increase quality, and improve yield.
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
As legacy ERP data structures and technology begin winding down, they are making way for a whole new generation of technology that brings exponential performance and dramatically new problem-solving capabilities.
Download the whitepaper to discover the demands driving this evolution, explore the potential promised by next-gen ERP, and learn why ‘playing it safe’ is no longer an option.
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3).
According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences.
Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
Much has been written about the impact of technology on insurance, this most traditional of industries. Artificial intelligence (AI), connected cars, drones and the Internet of Things (IoT) are all becoming integral to the insurance and automotive industries. This becomes obvious when using your car’s navigation system – an everyday action that might well lead to a chain of events few would even think of today.
To find out more download this whitepaper today.
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion.
As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
Published By: Workday
Published Date: Mar 02, 2018
Collaboration can sometimes result in conflagration, the ignition of opposing designs, or
competing ideas shouted to closed minds. But a unique consortium of colleges and universities
nationwide are working in diligent concert with Workday, a designer of cloud-based software, to develop
the first student information system built entirely in the 21st century.
Published By: Polycom
Published Date: Apr 30, 2013
Wearable operational video (such as helmet cams), mobile cameras and sensors, and other visual technologies can provide crucial intelligence, which then can be gathered, communicated to personnel in disparate locations, and integrated to enable unified collaboration for public security responses. The possibility is emerging for a new generation of video applications that will enhance public security and disaster management.
Real estate and facilities executives work across a broad agenda, from supporting business growth to improving building performance. Where should technology fit in and when is the right time to review your options? Independent research firm, Verdantix, explores the multiple trends profoundly changing real estate management and driving the need for a refreshed technology strategy. Download your complimentary report and learn more.
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this?
Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss:
* The shortcomings of today’s reactive security philosophy
* Why the web continues to present a risk to businesses
* The benefits of embracing Isolation
* How organizations should rethink their security strategy moving forward"