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Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
    
ReadyTalk
Published By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools
    
ReadyTalk
Published By: CA Technologies     Published Date: Sep 11, 2014
This white paper discusses why application release and deployment automation platforms are becoming increasingly vital for IT operations in global enterprises and explores the specific requirements of such a platform in order for it to prove beneficial, and effective, and offer a substantial return on investment.
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new application services, application testing, application releasing, devops
    
CA Technologies
Published By: Riverbed     Published Date: Sep 05, 2014
Storing data in the cloud using a Whitewater™ cloud storage gateway from Riverbed Technology overcomes what is becoming a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. Whitewater eliminates concerns about data security, data transmission speeds over the Internet, and data availability, while providing great flexibility and a favorable return on investment. Moving data to the cloud replaces the high costs of tape and disk storage systems with a pay-as-you-go cloud storage tier. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage.
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data storage, cloud, it departments, security, transmission speeds
    
Riverbed
Published By: CradlePoint     Published Date: Sep 04, 2014
Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with cloud-enabled network management and content delivery systems, 3G and 4G wireless broadband networks are propelling digital signage deployments at an accelerated pace. In countless venues, digital signage networked via wireless broadband signal penetrates hard-to-reach locations, new markets, and can achieve a faster return on investment.
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cradlepoint, digital signage, cloud-enabled software as a service, wireless broadband cellular signal
    
CradlePoint
Published By: NEC     Published Date: Aug 12, 2014
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
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tier 1, cloud, machines, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor
    
NEC
Published By: IBM     Published Date: Aug 06, 2014
Despite a return to profitability for many banks, the industry still needs to identify new sources of revenue to compensate for declining investment banking activities. For a number of universal banks strapped by regulations, transaction banking has emerged as a key to revenue and profits.
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ibm, banking, competition, transaction, profitability, revenue
    
IBM
Published By: Smartling     Published Date: Aug 01, 2014
One third of SurveyMonkey’s customers live in a country in which English is not the primary language. Using Smartling’s translation software platform, SurveyMonkey automated its translation process in order to offer its Web application to users in their native language. In this case study, you’ll learn about Smartling’s platform enabled SurveyMonkey to launch 10 new languages in less than 6 months and see an immediate return on its investment.
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smartling, survey monkey, case study, global, translation, software
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s robust translation management system and turnkey Global Delivery Network, NiceLabel, a leading developer of barcode and RFID labeling software, has seen a 45% increase in website leads and more than doubled its translation return on investment. In this case study, you’ll learn how NiceLabel used Smartling’s cloud-based solution to simplify, streamline, and accelerate all of its translation projects.
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smartling, website translation, translate website, website internationalization, internationlize website, translate efficiently, efficient translation, global marketing
    
Smartling
Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe
    
Adobe
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
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spredfast, mass relevacne, revenue, sponsorships, social media
    
Mass Relevance
Published By: Intacct     Published Date: Apr 28, 2014
Download this whitepaper to learn about the benefits of cloud based financial applications.
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roi, cloud based applications, cloud, financial applications, return on investment, investment, maximum return, finance
    
Intacct
Published By: SugarCRM     Published Date: Feb 21, 2014
Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Cisco     Published Date: Jan 16, 2014
The purpose of this document is to help IT departments envision the cost savings, productivity improvements, and economic agility benefits they can attain by focusing on these three goals.
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cisco, data center, it productivity, roi, return on investment
    
Cisco
Published By: Cisco     Published Date: Jan 14, 2014
Beginning in 2010, Cisco commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises can realize by investing in and leveraging Cisco SMARTnet® Service. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco SMARTnet Service on their organizations.
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cisco, smartnet service, cisco smartnet
    
Cisco
Published By: IBM     Published Date: Jan 10, 2014
This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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social business, ibm connections, workforce, talent, social software, knowledge management, productivity, ibm, collaboration tools, knowledge sharing, learning
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm employee experience suite, workforce, talent, social software, knowledge management, productivity, ibm
    
IBM
Published By: IBM     Published Date: Jan 09, 2014
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years. An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server ""footprint""
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power7, power system, power cooling, power5 based, workload consolidation, power processors, server infrastructure power7 system, ibm, power7 servers, mission-critical, data center, it infrastructure, architecture
    
IBM
Published By: Sage     Published Date: Jan 08, 2014
Learn why employees are the most important component in the quest to improve your business results and see what your organization could be doing wrong.
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employees, roi, sage, hrms, infographic, cost, cost savings, workplace happiness, roei, talent management, human resource management, software, human resources
    
Sage
Published By: Turn     Published Date: Jan 07, 2014
Forrester Calculates the ROI of Turn
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roi, return on investment, cost benefit analysis, turn, dsp, dmp
    
Turn
Published By: IBM     Published Date: Jan 02, 2014
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years.An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server "footprint" size and overall electrical requirements, resulted in significant reductions in ongoing costs, or opex, per 100 end users supported.
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ibm, idc, server transition, server alternatives, business value, operating costs, hardware platforms, server life cycles, hardware maintenance, software maintenance, application costs, modernization, business continuity, power5, power7, leveraging technology, it managers, it infrastructure, technology replacement cycle, data center
    
IBM
Published By: Dell Brought to you by Intel     Published Date: Dec 09, 2013
Plas Plastic Packaging in Turkey virtualizes IT, gaining return on investment in 12 months and helping employees save 10 working days a year.
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dell, virtualization, ™poweredge ™servers, dell equallogic, plas plastic packaging
    
Dell Brought to you by Intel
Published By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
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