In today's digitalized economy, web applications and the browsers that connect
to them predominantly rely on the Secure Socket Layer (SSL) and Transport Layer Security
(TLS) protocols to encrypt sensitive business information and personally identifiable
information (PII) – such as customers’ credit card details, user account passwords,
corporate sales and payroll data, etc. – before sending them securely over the internet.
SSL/TLS encryption ensures information transmitted over the internet through e-mails,
e-commerce and online banking transactions and a myriad of cloud and online services
are kept secure.
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy.
Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
Published By: Darktrace
Published Date: Jun 17, 2019
Darktrace’s Enterprise Immune System provides Trek with an unprecedented level of visibility into its network and the day-to-day behaviors exhibited by the users and devices within it. Thus, the company has a much improved understanding of its network as a whole. “As a multinational business, it is crucial that we are able to protect the individuality and integrity of our brand, including intellectual property and customer data,” said Dane Sandersen, Global Security Director at Trek. “Darktrace’s Enterprise Immune System has given us peace of mind that we are wellequipped to defend against today’s sophisticated attacks.”
Published By: Darktrace
Published Date: Jun 17, 2019
"The ability to see and take action is key, which is why we are so excited about the Antigena capability that Darktrace has." Hear from James Bynoe, Head of Cyber & Information Security from eBay Classified, on how Darktrace's AI for cyber can raise the bar and help small teams' performance "by having artificial intelligence as a component of your overall program".
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.
Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
On 14 September 2019, new requirements for authenticating online payments called Strong Customer Authentication (SCA) will be introduced in Europe as part of the second Payment Services Directive (PSD2).
The changes introduced by this new regulation are set to deeply affect internet commerce in Europe. Impacted businesses that don’t prepare for these new requirements could see their conversion rates significantly drop after the enforcement of SCA.
This guide takes a closer look at these new requirements and the kinds of payments they will impact, including ways to use exemptions for low-risk transactions to offer a frictionless checkout experience. Download the guide to learn more.
Published By: CheckMarx
Published Date: Jun 07, 2019
Artificial Intelligence (AI) software is everywhere being leveraged by many industries such as healthcare, fintech, and e-commerce. But how does AI impact the security space? Join Maty Siman, Checkmarx Founder and CTO, to get both a white hat and black hat perspective to AI and security.
This playbook outlines how insurance companies can evolve their business architectures to meet user demand, reduce risk and comply with regulations.
Insurers’ employees, partners and customers are increasingly interacting at the digital edge, where commerce, population centers and digital ecosystems intersect. A distributed interconnection platform at the digital edge allows insurance companies and ecosystem participants to accelerate their transformation and effectively compete with increasingly nimble challengers.
We live in an age of unrivaled ecommerce opportunity. The number of new internet users is climbing by 248 million each year, equating to 7% annual growth. That figure in turn is dwarfed by booming ecommerce rates, which average out at 14% globally.
This report offers an overview of ecommerce markets across the globe, summarizing the current situation, and identifying the most effective ways to nurture business - and the customer experience - on a local and global scale.
The economic face of the APAC region is changing. While the East has long been considered a source of competitively priced raw materials and manufacturing services, the spending power of its inhabitants - and their increased fondness for international travel - has transformed it into a force to be reckoned with.
It’s estimated that, over the next five years, 88% of
the growth in the global middle class will be in the Asia Pacific region.1 If multinational companies hope to take advantage of this vast new target market, they will need to adapt their expansion strategies and offer APAC customers a tailored retail experience.
Doing business across borders presents a whole host of unfamiliar challenges to today’s merchant.
As technological advancement and increasing globalization unlock international markets,
it’s tempting to imagine that a business model successful in one region can simply be transplanted into another.
Not so. The logistics of domestic and international transactions have changed, and so too have customer expectations and preferences. Customer and merchants pain points have transformed and multiplied.
In this report, we explore some of the core challenges businesses today face in their quest to succeed in global commerce.
We offer an overview of how unified commerce can both resolve these issues and offer new advantages and standards of best practice, enabling your business to meet the demands
of tomorrow’s customer, no matter their location, preferred payment method, and mode of contact.
China is becoming one of the most important markets for luxury goods in the world. The rise of the Chinese luxury consumer is bringing a world of opportunities to luxury retail giants across the globe.
By 2025, it is expected that consumers in China will account for 44% of the $339 billion in luxury goods spending worldwide.
This infographic highlights these projected luxury sales increases and identifies the primary drivers and the preferred payment methods for Chinese consumers.
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.
Download this interesting Infographic to see more.
Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, selling and fulfilling.
There are a lot of reasons to consider moving to a new e-commerce software platform. If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of switching to new software is much easier than you might think.
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about.
One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on:
Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time.
Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base.
Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
With online purchases projected to account for more than 12% of consumer spending by 2020, e?commerce is no longer a differentiator—it’s a requirement. Download this trend report to see how empowering customers to give back online can set your business apart in an increasingly crowded space.
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors.
HERE can provide an additional layer of security and safeguard your company's reputation.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
The Digital Edge Playbook for Payments and Commerce outlines how industry leaders are transforming their digital edge to leverage an ecosystem-based value chain for real-time insights and a frictionless experience.
Our simple, three-step strategy offers proven best practices on how to re-architect your presence, integrate cloud and SaaS capabilities and enable new offerings based on interconnected collaboration.
Download this whitepaper today to find out more.
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience.
The company leveraged an Interconnection Oriented Architecture™ (IOA®) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs.
To find out more, download this case study today.
Le manuel de la frontière numérique pour les paiements et le commerce décrit la façon dont les leaders du secteur transforment actuellement la frontière de leur réseau pour tirer parti d'une chaîne de valeur basée sur des écosystèmes, et obtenir des renseignements en temps réel et une expérience sans faille. Notre stratégie élémentaire en trois étapes vous fournit les meilleures pratiques éprouvées pour repenser l'architecture de votre présence, intégrer les fonctionnalités cloud et SaaS, et mettre en place de nouveaux services reposant sur la collaboration interconnectée.
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.