"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors.
What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will.
Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters.
In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of competitors.
In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.
Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce.
In this eBook, you’ll learn:
- Why Facebook and Instagram are essential to e-commerce success
- Which advertising options should be on every seller’s radar
- How to maximize your presence on these top-performing social networks"
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option.
After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved.
But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
Published By: Pattern
Published Date: Jan 09, 2019
As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.
The plan is to move what you currently have onto a platform that gives you new capabilities to better support your transformation goals. Aberdeen Group has found that those who stay up to date with their ERP are, for example, almost three times as likely to have mobile ERP functionality, twice as likely to have integrated ERP and eCommerce, and five times more likely to have social business capabilities.1
Is it time for you to take the next step on your journey by moving to the Epicor ERP system? Consider these questions:
XX How much time and money could your business save by eliminating inefficient processes, increasing worker productivity, and improving customer service?
XX What goals can you achieve when your core software is integrated with Industry 4 .0 technologies to support the factory of the future?
XX What would your business look like if you had real-time information to make informed business decisions that drive growth and profitability?
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business?
In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey.
Designed with marketers in mind, this practical guide also covers:
Working with AdRoll to get the most out of the platform
The Dos and Don’ts of advertising on Instagram
Insightful case studies
Actionable tips on everything from branding your profile to creating Instagram ads
So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Digital transformation is poised to change the supply chain more
profoundly than any other functional area and more dramatically than at
any point in its history in terms of driving efficiency and resiliency to
disruption. In the context of the challenges facing supply chains, both now
and in the future, it becomes clear that the old ways of working will not
suffice and that even best-in-class performance today is unlikely to be good
enough in the future. It is the view of IDC that the supply chain must
become a "thinking" supply chain, one that is intimately connected to all
data sources, enabled with comprehensive and fast analytics, openly
collaborative through cloud-based commerce networks, conscious of
cyberthreats, and cognitively interwoven. According to IDC supply chain research, technology is emerging as a prime
driver of change, particularly artificial intelligence, blockchain, and the Internet of Things (IoT).
Published By: Infosys
Published Date: Jan 02, 2019
Challenge: A large European retailer needed better performance, agility and scalability for onboarding new stores on its e-commerce platform.
Solution: We helped transform the complete development methodology with an Agile approach along with DevOps automations, to bring in needed agility and speed. In parallel we decoupled the Customer Experience Layer with a service-oriented architecture (SOA) and moved the platform to a cloud set up, resulting in significant improvements in performance and scalability.
• Online order volume up by 470% in two years
• Quicker adoption of new technologies and features
• 99.9% platform availability
• More efficient infrastructure has reduced key cost-per-order metric
Published By: Datastax
Published Date: Dec 27, 2018
The world is moving at an increasingly accelerated pace. In this new Right-Now Economy, the rampant spread of
payments fraud remains one of the biggest challenges for e-commerce and financial institutions. The worldwide
e-commerce market was valued at $2.3 trillion for 2017, and 2018 should see even more growth, and along with it,
more fraud. In the US alone, the cost of e-commerce fraud rose from $10 billion in 2014 to roughly $19 billion in 2018.
SaaS and clourl-enabled ERP systems are the de facto replacement for legacy on-premises ERP systems.
Organizations have spent millions on outdated legacy ERP systems over die decades., creating a technical
debt that is a nightmare to untangle. Most of these antiquated systems are over 1 0 years old, predate
current ecommerce systems, and are not able to work within the digital economy. With the advent of the
digital age, businesses need a new digital core that includes Saa5 and cloud-enabled ERP sofrware.
Published By: SEMrush
Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
Published By: SEMrush
Published Date: Nov 30, 2018
No matter how many “common rules” and “universal laws” of SEO have been invented over the years, certain tasks require a unique approach.
At SEMrush, we use your feedback as the main source of insights and ideas for our future tools. We thoroughly analyse our customers’ workflow so that the tools we build are of maximum value to their users.
Published By: SEMrush
Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition.
Download now to learn more!
Published By: Spredfast
Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices
Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out:
How to think about automation for your business?
How chatbots enhance your agent workflows??
??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
Published By: Dotmailer
Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth.
Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent.
This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
Published By: Bluecore
Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
Published By: Bluecore
Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be.
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
Published By: Bluecore
Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey.
By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or are you using an outdated software to manage your farm and agriculture retail business?
The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical.
Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade.
Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software:
1. Excessive labor costs and hiring gaps
2. Operational inefficiencies
3. Insufficient data and insight
Businesses who have lived through the evolution of the digital age are well aware that we’ve
experienced a generational shift in technology. The rise of software as a service (SaaS),
cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies
have disrupted industries and changed customers’ expectations. In our always-on, buy
anything anywhere world, customers want their shopping experiences to be personalized,
dynamic, and convenient.
As a result, many businesses are trying to reinvent themselves. Success in a fast-paced
economy depends on continually adapting and innovating. Companies have to move quickly
to keep up; there’s no time for disjointed technologies and old systems that don’t serve the
customer-obsessed mentality needed to thrive in the digital age.
Whether your company has been selling online for 20 minutes or 20 years, you are
undoubtedly familiar with the PCI DSS (Payment Card Industry Data Security Standard). It
requires merchants to create security management policies and procedures for safeguarding
customers’ payment data.
Originally created by Visa, MasterCard, Discover, and American Express in 2004, the PCI DSS
has evolved over the years to ensure online sellers have the systems and processes in place
to prevent a data breach.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
The role of dynamic merchandising in engaging customers
Steps to create compelling customer experiences using audience segmentation and personalization
Ways to scale customer experiences to create powerful connections, no matter the device or channel
Simply fill out the form to download the report.