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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
    
Adobe
Published By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
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mobile impacts, mobile insight, mobile trends, mobile activities
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Akamai Technologies     Published Date: Mar 15, 2016
HIMSS Analytics, in partnership with Akamai, recently conducted a survey of U.S. hospitals to understand the current state of web security in healthcare as well as what plans are in place to improve preparedness. The results raise some concerns that despite greater consciousness of the increased risk to healthcare data security, many hospitals are still vulnerable to a wide range of cyberattacks. Read this survey to learn about critical weaknesses in hospital web security.
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web security, healthcare, network management, security, cyberattack prevention, best practices
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
APIs are the unseen language of the Internet. They power digital transformation across industries by allowing applications to talk to one another and operate as crucial backend services to websites and mobile apps. As a dynamic and somewhat hidden technology, it can be challenging to find detailed information about the API space. We combined findings from our recent API survey of business leaders from over 400 leading technology companies with industry data to compile four need to know facts about APIs.
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api, mobile app, technology, backend service
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 07, 2018
We are pleased to present the Cost of Web Application and Denial of Service Attacks, sponsored by Akamai Technologies. The purpose of this research is to understand changes in the cost and consequences of web application and denial of service attacks since the study was first conducted in 2015. For this study, Ponemon Institute surveyed 621 individuals in IT operations, IT security, IT compliance or data center administration.
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web, application, attacks, security, akamai, technology
    
Akamai Technologies
Published By: ALE     Published Date: Jan 10, 2019
Campus Cybersecurity is a perennial ‘top of mind’ topic for Higher Education. For the second time in three years, information security topped Educause’s annual Higher Ed CIO Top 10 IT Issues survey. This should come as no surprise according to the latest Verizon Data Breach Investigations Report (DBIR). The report, which shows cybercriminal activity trending upwards, identifies the three most targeted industries as Financial and Insurance, Healthcare, and Education. To find out more, download this whitepaper today.
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ALE
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
In order to improve competitive advantage, decision making, and operational efficiencies, many of today’s leading organizations are creating an Office of the Chief Data Officer. According to Gartner, “90 percent of large companies will have a CDO role by the end of 2019”.
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 07, 2017
Download this IDC InfoBrief to get the full details of the survey, and understand the impact that advanced spreadsheet usage is having on the data preparation and analytic processes throughout organizations.
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Alteryx, Inc.
Published By: Amazon Web Services     Published Date: Oct 09, 2017
As easy as it is to get swept up by the hype surrounding big data, its just as easy for organisations to become discouraged by the challenges they encounter while implementing a big data initiative. Concerns regarding big data skill sets (and the lack thereof), security, the unpredictability of data, unsustainable costs, and the need to make a business case can bring a big data initiative to a screeching halt. However, given big data's power to transform business, it's critical that organisations overcome these challenges and realise the value of big data. The cloud can help organisations to do so. Drawing from IDG's 2015 Big Data and Analytics Survey, this white paper analyses the top five challenges companies face when undergoing a big data initiative and explains how they can effectively overcome them.
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amazon, web services, intel, migration, data warehousing, organization optimization, security, software
    
Amazon Web Services
Published By: Anaplan     Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives. To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including: • Revenue • Cost of sales • Account potential • Sales capacity • Territory and quota • Sales forecasting Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
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Anaplan
Published By: Anaplan     Published Date: Aug 28, 2018
The findings of FSN’s Innovation in the Finance Function global survey prove insightful and compelling—and highlight the critical role that innovative planning technology plays in the field of finance. Organizations today are evolving their operating models in conjunction with rising globalization, the value of big data, technological advances, regulatory changes, and demographic shifts. They are also in pursuit of business growth with the same or—in some cases—fewer resources than before.
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innovation, finance, function, global, study
    
Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
Innovate the supply chain, improve the business For many companies, supply chain performance affects 100 percent of company revenue but only part of the income statement. Supply chain problems have significant impact across the rest of the business, as do supply chain successes. If you could improve the health and visibility of your supply chain and your business, wouldn’t you? Together with Supply Chain Management Review (SCMR), Anaplan surveyed dozens of supply chain leaders about the effectiveness of their supply chain management strategies. Survey data capturing trends in supply chain challenges and opportunities Practical tips on improving supply chain performance Insight on the important connection between supply chain and business performance
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
The findings of FSN’s Innovation in the Finance Function global survey prove insightful and compelling—and highlight the critical role that innovative planning technology plays in the field of finance. Organizations today are evolving their operating models in conjunction with rising globalization, the value of big data, technological advances, regulatory changes, and demographic shifts. They are also in pursuit of business growth with the same or—in some cases—fewer resources than before.
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
The findings of FSN’s Innovation in the Finance Function global survey prove insightful and compelling—and highlight the critical role that innovative planning technology plays in the field of finance. Organizations today are evolving their operating models in conjunction with rising globalization, the value of big data, technological advances, regulatory changes, and demographic shifts. They are also in pursuit of business growth with the same or—in some cases—fewer resources than before.
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Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan
Published By: Apptio     Published Date: Jul 16, 2019
We know that digital transformation is changing the economics of IT, but is this influencing CXO dynamics and strategic decision-making? To determine this, the Financial Times (FT) Focus partnered with Apptio to survey more than 550 C-suite leaders in technology and finance globally. Download this FT Focus report to discover how to: - Bridge the trust gap and ease tensions between the Office of the CIO and the CFO with accountability and real-time data - Leverage digital transformation to foster greater collaboration and avoid creating blurred responsibilities across the C-suite - Help leaders at global brands embrace AI, reskilling, cloud, Agile, and decentralized decision-making to move at hyperspeed and deliver value.
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Apptio
Published By: Artemis Health     Published Date: Feb 05, 2019
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover: • Regional differences in benefits offerings and priorities • What benefit leaders believe they can accomplish with benefits data analytics • The features and functionality your peers are looking for when they evaluate a data solution
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Artemis Health
Published By: Artemis Health     Published Date: Aug 08, 2019
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover: • Regional differences in benefits offerings and priorities • What benefit leaders believe they can accomplish with benefits data analytics • The features and functionality your peers are looking for when they evaluate a data solution
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Artemis Health
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