2017 no fue un año fácil para los CIO/CISO, y 2018 tampoco da muestras de serlo. Con tantas brechas en los datos acaecidas tan solo en 2017 y capaces de acabar con la carrera de cualquiera, (Equifax, Uber, Yahoo son algunos ejemplos), y los requisitos normativos reforzados a nivel mundial, los CIO/ CISO tienen la responsabilidad corporativa de replantearse su enfoque sobre la seguridad de los datos.
2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
2017 war kein einfaches Jahr für einen CIO / CISO, und auch 2018 gibt es derzeit keine Anzeichen dafür, dass es einfacher wird. Bei so vielen Datenverstößen, die sogar Karrieren beendeten, allein im Jahr 2017 (Equifax, Uber, Yahoo, um nur einige zu nennen) und mit weltweit verschärften regulatorischen Anforderungen haben CIOs / CISOs die unternehmerische Verantwortung, ihren Ansatz zur Datensicherheit zu überdenken.
Abgesehen von der Einhaltung gesetzlicher Vorschriften sind Unternehmen gegenüber ihren Kunden und Aktionären verp?ichtet, Daten zu schützen und ihre Gefährdung nicht nur gegenüber externen Angreifern, sondern auch gegenüber Mitarbeitern zu minimieren. Die im Jahr 2017 am häu?gsten genutzte Methode für Datendiebstahl war das Phishing, welches sich an interne Mitarbeiter von Unternehmen richtete (siehe Report zur Untersuchung von Datenverstößen im Jahr 2017). Damit wurden diese Mitarbeiter unwissentlich mitschuldig an der Datenverletzung: Über 80% der erfolgreichen Cyber-An
2017 n’a pas été une année facile pour les DSI / RSSI et 2018 ne semble pas montrer des signes d’embellie. Etant donné le grand nombre de compromissions de données aux conséquences dramatiques (Equifax, Uber, Yahoo pour ne citer que quelques exemples) et compte tenu du renforcement des obligations réglementaires dans le monde, les DSI / RSSI sont contraints de devoir revoir leur approche de la sécurité des données.
Il 2017 non è stato un anno facile per essere un CIO / CISO e il 2018 non sembra mostrare alcun segno di miglioramento in tal senso. Con così tante violazioni di dati in grado di rovinare un’intera carriera nel solo 2017 (Equifax, Uber, Yahoo per citare solo alcuni casi) e con requisiti normativi più rigorosi in tutto il mondo, i CIO / CISO hanno la responsabilità societaria di rivedere il loro approccio alla sicurezza dei dati.
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps.
It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
A significant paradigm shift occurred in the last few years. Much like other technological shifts of
the last decade — when cloud computing changed the way we do business, agile changed the way
we develop software and Amazon changed the way we shop — Zero Trust presents us with a new
paradigm in how we secure our organizations, our data and our employees.
While difficult to identify the precise tipping point, one thing is certain: what were once
extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last
18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC,
the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all
proven that every organization — public or private — is susceptible.
The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on
bolstering a trusted network do not work. And they never will. Especially when businesses are
dealing with skill
Published By: Workday
Published Date: Jan 09, 2019
You know your company culture is a huge factor in attracting great employees as well as keeping them happy. But how do you actually change your culture and deliver meaningful employee experiences? Libby Sartain has a few ideas. As a proven HR superstar, she’s led culture overhauls at places such as Southwest Airlines and Yahoo. Discover Libby’s secrets to creating a positive, sustainable culture and employee experience.
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions.
Get more customers
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns.
Drive better results
Achieve results with targeted reach and up to 4x the performance of traditional banners.
Engage a mobile audience
650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day.
Cost e?ective ads
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Published By: Kenshoo
Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
Published By: Ensight
Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.