Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
ResizedImage389253 dog with laptop lead generation
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Published By: OneUpWeb
Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Published By: InsideView
Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition.
But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue.
Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article.
Learn how to start aligning your sales and marketing teams.
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web.
Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea.
Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for.
However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too.
It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time.
This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns.
Brands that leverage cross-channel marketing see a 91% customer retention rate.
You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact.
Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on:
• five practical ways you can use cross-channel marketing
• the importance of cross-channel in a mobile first environment
• the difference between multi-channel and cross-channel
Published By: ServiceNow
Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
An effective mobile website experience is essential to your brand's success. In this report, learn:
. Insights on how to extend your brand image effectively across mobile devices
. Tips for targeting multiple mobile platforms
. Strategies for optimizing content publishing and performance
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms-up in a Cisco ACI data Center.
Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies
Jason Normandin, Sr Principal Manager, CA Technologies
Jessica Lyons Hardcastle, Senior Editor, SDx Central
Published By: Optimizely
Published Date: Apr 06, 2018
When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data.
Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
Published By: Red Hat
Published Date: Nov 30, 2015
In this webinar, Red Hat's product marketing managers, Jeff Jameson and Ross Turk, will discuss the combined power of Red Hat® Enterprise Linux® OpenStack Platform together with Red Hat Ceph Storage. You'll learn about Red Hat's OpenStack and storage solutions and hear how deploying them together can give you the competitive advantage your business demands.
Published By: Trifacta
Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this latest Data Science Central webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team a
Published By: Trifacta
Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people.
In this webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business.
Watch this recorded webcast to learn:
What are the foundational roles within a modern dataops team and how to align skill set