All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
Published By: IBM APAC
Published Date: Nov 22, 2017
AlchemyAPI’s approach to natural language processing incorporates both linguistic and statistical analysis techniques into a single unified system. This hybrid approach provides an industry-leading advantage since both techniques have benefits and drawbacks depending on the content and specific usecases. Linguistic analysis takes a basic grammatical approach to understand how words combine into phrases, and how those phrases combine into sentences. While this approach works well with editorialized text (e.g., news articles and press releases), it does not perform as well when it comes to usergenerated content, often filled with slang, misspellings and idioms. Statistical analysis, however, understands language from a mathematical standpoint and works well on “noisy” content (e.g., tweets, blog posts, and Facebook status updates). The combination of these two approaches allows for increased accuracy on a variety of content.
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
. Take advantage of the tablet as a high-end media experience
. Create experiences that support unique tablet behavior
. Increase engagement by leveraging user-generated content
Published By: Movable Ink
Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Published By: Movable Ink
Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Published By: Movable Ink
Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Published By: Movable Ink
Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Published By: Movable Ink
Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Published By: Movable Ink
Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Published By: EngageSciences
Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
content (UGC).
Published By: Sprinklr
Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Published By: Trustpilot
Published Date: Apr 30, 2018
Having reviews is essential,
but it’s only the first step
Today, the winners in business are not always the ones
with the lowest prices or the biggest range of products. In
fact, the winners are not even always the biggest brands.
The winners are trusted companies who offer an exceptional
customer experience again and again.
Simply, the winners are those who are listening to
their customers.
We all know we need reviews on our website, we know
visitors to our website want to see reviews to help them
make their buying decision.
But that is just the beginning.
Recognize the full potential that reviews have and you’ll see
an improvement in the performance of all your marketing
activity.
Published By: Trustpilot
Published Date: May 04, 2018
Finding a new way to convert visitors into buyers
is always a top priority for any company.
According to research, the average conversion
rate on desktop across the globe hovered around
4% in Q4 2016. And in Q1 2017, statistics from
SaleCycle claim the average rate of shopping
cart abandonment sat at 75.6%!
So how can we keep customers hooked and
ensure your business generates more revenue?
What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.
Published By: Sprinklr
Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Published By: Thismoment
Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy?
More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring.
If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
With Drupal, it is easy to produce engaging, content rich websites, incorporate both structured and unstructured data sources, and blend published information with user-generated content.
Published By: Bazaarvoice
Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.