The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
If you follow the advice outlined in this ebook, youíll find that over time youíll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
Contact centers have long played a vital role in the insurance industry. Prospects and customers use them to get product information and quotes and then submit applications. Insurance agents and advisors rely on contact centers to tap into expertise and handle business and technical issues. Policyholders and members make inquiries or changes to their policies, or conduct financial transactions. Claimants call in to report accidents and check on the status of their claims. The list could go on, but the meaning is clear. Contact centers are major contributors to many key parts of the insurance business, especially the parts that require direct interaction with customers or agents. As a result, contact centers now play a critical role in an insurerís journey toward becoming more customer-centric.
Thereís discussion in the HR industry today about companies requiring employees to submit vital health statistics (weight, blood pressure, body fat) or pay a fine, usually seen as an increase in health premium payments. Some say it's "technology-enhanced discrimination on steroids," while others say it's a great incentive for employees to take their health seriously.
Virgin HealthMiles wanted to know what healthcare buyers think about the policy, and hereís what you said in a March 2013 survey: