As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
Identify your customers across channels and devices
Manage today's volume and variety of customer data
Integrate and apply data across marketing campaigns
Build more personalized customer journeys
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your Gen Z employees while keeping your restaurant compliant with today’s labor laws?
Research has found Gen Z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them.
In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months.
This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn.
Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
"Successful talent acquisition today puts candidates front and center. To accomplish the goals of recruiting and retaining top talent, providing excellent patient care, and consolidating healthcare
with partners, payers need to think cost effectively. Updating
talent acquisition tactics and technologies doesn't have to be
expensive, though. Take note of how Best-in-Class companies
recruit, hire, onboard, and retain employees. Learn more."
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
Machine learning is all around us, from our smart home applications to driverless automobiles. The efficiency of automated decision-making is changing the game in cybersecurity, expanding the capabilities of humans by sifting through enormous quantities of data and presenting it as actionable intelligence.
Machine learning makes security teams better, and vice versa. Human-machine teams deliver the best of both worlds, allowing endpoint security to continually evolve to stop new attack tactics. Your team deserves the best that cybersecurity has to offer, and today the best endpoint security products leverage machine learning.
Land Rover BAR has sharpened its competitive edge with VCE VxRail™ Hyper-converged Infrastructure Appliance incorporating VMware virtualization and EMC VNX storage and Isilon, to accelerate collaboration on boat development and honing sailing tactics.
Published By: Marketo
Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.
Download The State of Engagement to explore how:
Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands
Marketers and their organizations are engaging their consumers, employees, and partners
Marketers can address the gaps between their activities and consumer perception
Published By: Webroot UK
Published Date: Jan 30, 2014
In 2014, hackers and cyber thieves will continue to change their tactics, using new exploits to infect systems and steal data. This Executive Brief discusses the top five malware trends to keep an eye out for in 2014 and how Webroot SecureAnywhere can provide the endpoint protection that companies will need to be safe in 2014.
Published By: Uberflip
Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
Published By: Magento
Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar.
In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’
If you are serious about growing your B2B eCommerce, discover:
What's driving the move to online ordering and self service in B2B
The importance of understanding who your customers’ buyer really is
The common challenges and pitfalls B2B companies face with implementations
Advice from Brymec for sourcing a B2B eCommerce platform
Tactics for growing online sales and providing a better customer experience
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
When companies adopted Just-In-Time (JIT) tactics, they did so primarily to reduce inventory costs. For the most part, this strategy worked. Reducing stocks of raw materials, parts, assemblies and finished goods reduces carrying costs, allowing companies to invest the freed-up funds in more productive assets and projects.
Human resources departments continue to struggle to build the best workforce. There are plenty of applicants but not enough candidates with the right combination of skills, experience, work ethic, and attitude to be top performers. The success of any organization depends on its people. Employees are a company’s greatest asset—and that asset must be managed to yield positive results. At Sage, we call this the Return on Employee Investment, or ROEI. This guide provides tactics and tips to help you improve the effectiveness of your company’s recruiting, hiring, and onboarding processes.