It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Digital disruption, economic instability, political upheavals and skills shortages have all at some point in the past 24 months been blamed for business failure, or at the very least, lost profitability and earnings.
It’s perhaps not a huge surprise that a Gartner CEO survey on business priorities revealed that digital business is a top priority for next year. Survey respondents were asked whether they have a management initiative or transformation program to make their business more digital. The majority (62 percent) said they did. Of those organisations, 54 percent said that their digital business objective is transformational while 46 percent said the objective of the initiative is optimisation.*
So, for businesses it’s a case of learning to evolve and be agile, to use technology to help compete more efficiently and not fall victim to inertia. As businesses become increasingly dependent on the insights from data analytics and face-up to competition fuelled by the 24/7 society of in
Published By: Resolver
Published Date: Nov 01, 2019
Together with ASIS International, Resolver polled corporate security professionals in the ASIS community about the state of security management in 2019. Based on the results, Resolver examined current practices and trends in the systems and technologies involved with managing incidents and assessing threats.
Watch this webinar for access to the survey results where Resolver identified the top incidents organizations face, where security teams are planning technology improvements or upgrades, and how they use incident management to assess future threats. You’ll walk away with the information you need to benchmark your team, as well as practical tactics to collect relevant data to help allocate and maximize your security budget for 2020.
For the second year, MicroStrategy has surveyed
business intelligence and analytics decision
makers from around the world about the current
state of their organization’s analytics initiatives
and their plans for the future. Respondents were
asked about benefits realized, challenges to
success, priorities, and investments—and most
importantly, if current initiatives to create and
deliver on a data-driven culture and business
were moving forward.
As in the previous year’s survey, respondents
had no doubt about the importance of data and
analytics when it came to digital transformation
(see figure 1). Yet, this year’s analysis uncovered
that, as the reality of 2020 and a new decade of
accelerated innovation set in, a smaller set of
leaders were confident in their progress to date.
For the second year, MicroStrategy has surveyed business intelligence and analytics decision makers from around the world about the current state of their organization’s analytics initiatives and their plans for the future. Respondents were asked about benefits realized, challenges to success, priorities, and investments—and most importantly, if current initiatives to create and deliver on a data-driven culture and business were moving forward.
As in the previous year’s survey, respondents had no doubt about the importance of data and analytics when it came to digital transformation. Yet, this year’s analysis uncovered
that, as the reality of 2020 and a new decade of accelerated innovation set in, a smaller set of leaders were confident in their progress to date.
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
Published By: Cisco EMEA
Published Date: Mar 08, 2019
And then imagine processing power strong
enough to make sense of all this data in every
language and in every dimension. Unless
you’ve achieved that digital data nirvana (and
you haven’t told the rest of us), you’re going
to have some unknowns in your world.
In the world of security, unknown threats exist
outside the enterprise in the form of malicious
actors, state-sponsored attacks and malware
that moves fast and destroys everything
it touches. The unknown exists inside the
enterprise in the form of insider threat from
rogue employees or careless contractors –
which was deemed by 24% of our survey
respondents to pose the most serious risk to
their organizations. The unknown exists in the
form of new devices, new cloud applications,
and new data. The unknown is what keeps
CISOs, what keeps you, up at night – and we
know because we asked you.
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Very little data is available on how effectively enterprises are managing private cloud deployments in the real world. Are they doing so efficiently, or are they facing challenges in areas such as performance, TCO and capacity? Hewlett Packard Enterprise commissioned 451 Research to explore these issues through a survey of IT decision-makers and data from the Cloud Price Index.
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem.
Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
This paper explores the results of a survey, fielded in April 2013, of 304 data managers and professionals, conducted by Unisphere Research, a division of Information Today Inc. It revealed a range of practical approaches that organizations of all types and sizes are adopting to manage and capitalize on the big data flowing through their enterprises.
Forrester conducted in-depth surveys with 330 global BI decision-makers and found strong correlations between overall company success and adoption of innovative BI, analytics, and big data tools. In this paper, you will learn what separates the leading companies from the rest when it comes to exploiting innovative technologies in BI and analytics, and what steps you can take to either stay a leader or join their ranks.
In our latest survey report, we explore the growth challenges facing businesses and HR leaders in a rapidly changing landscape.
We surveyed over 500 HR leaders in leading organizations to explore their views around these challenges, and to find out how they are supporting people and leveraging people data to help them achieve their growth goals.
Read our report to learn more and discover what you can do to become a People Company.
Published By: Cisco EMEA
Published Date: Mar 26, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once.
And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world.
In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unk
So what do end-users—companies in the process of building or upgrading their data centers today—think of the security problems they face? We conducted this survey to answer key questions about buyers’ plans for security in their data centers.
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
This TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for embedded analytics across both organizational and technical dimensions, including organizational culture, infrastructure, data and processes. It looks at challenges and how organizations are overcoming them, and offers recommendations and best practices for successfully operationalizing analytics in the organization.
Published By: Pentaho
Published Date: Nov 04, 2015
This report explains the benefits that Hadoop and Hadoop-based products can bring to organizations today, both for big data analytics and as complements to existing BI and data warehousing technologies based on TDWI research plus survey responses from 325 data management professionals across 13 industries. It also covers Hadoop best practices and provides an overview of tools and platforms that integrate with Hadoop.
According to ESG’s 2014 IT Spending Intentions Survey, improving data backup and recovery is the most often mentioned priority for midmarket organizations for the third year in a row. It is the third most frequently cited priority by enterprises and midmarket organizations overall. Additionally, business continuity and disaster recovery (BC/DR) also appear in the top-ten priority lists of both midmarket and enterprise respondents.
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals.
Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction.
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Watch our webinar, 4 Steps to Building a Customer Satisfaction Engine. SurveyMonkey's Director of Customer Success, Jeffrey Coleman, will show you how to:
- Ask questions that yield actionable data
- Scale follow-up actions and improvements
- Analyze survey data and get key metrics
- Close the loop by turning data into action
HPE Nimble Storage has broken away from convention and transformed how storage is managed and supported with the
HPE InfoSight predictive analytics platform. HPE engaged ESG to conduct a quantitative survey of the HPE Nimble Storage
installed base, as well as non-HPE Nimble Storage customers, to better assess how HPE InfoSight positively impacts
customer environments. Both HPE InfoSight telemetry data and ESG’s quantitative survey data show that the benefit
delivered to HPE Nimble Storage customers is significant, driving:
• 79% lower IT operational expenses.
• 73% fewer trouble tickets in the environment, which are resolved faster.
• 85% less time spent resolving storage-related trouble tickets.
• 69% faster time to resolution for events that necessitate level 3 support.
• The ability to manage and troubleshoot the entire infrastructure environment from a single, intelligent platform.