Published By: BzzAgent
Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
Extending social capabilities across your company can improve both individual and team productivity. With online communities, information is made transparent and corporate knowledge is bubbled up to where it can be used - no longer buried in email inboxes, hard drives or isolated in silos.
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social
Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
Published By: Facebook
Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions.
Like Natanya Anderson’s feature on how Whole Foods Market is
thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:
- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior
The essence of great recruiting is to fish where the fish are. As times change, the "recruiting waters" get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.