Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
HR has an important opportunity to drive enterprise social collaboration. Read how social technology enables employee productivity, how HR can add value to social communication, and how social tools can improve HR functions.
Attacks today incorporate increasingly sophisticated methods of social engineering and client-side software manipulation to exfiltrate data without detection. Some attackers leverage so-called spearphishing to entice employees to give up access information and spread their attacks to other enterprise systems; others use password crackers against compromised applications in order to gain further access rights to the network. The attackers might also set up channels for command and control communications with the compromised systems, as in the case of the Zeus or SpyEye bot infections.
Published By: ServiceNow
Published Date: Feb 07, 2012
Download the white paper to find out more about next-gen IT solutions - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before!
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes
IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery
IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
The incredible reach of social media can be used to nurture business relationships and nourish invaluable customer relationships. But without an enterprise-wide security strategy, your organization is susceptible to a variety of internal and external threats, including account hijackings, malware and employee errors that can lead to brand and communication crises.
Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them.
Read this paper to gain an understanding of:
What the regulatory landscape of the public sector looks like
What concerns you should be aware of from a legal perspective
Why the future of influencer marketing starts with people and relationships not popularity.
Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates.
This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates.
In this webinar, you'll learn:
How to establish rapport and develop a Slack community of candidates using private and public communication channels
Where to look on Reddit and AngelList to find people most interested in hearing about your open role
Tactics to identify and engage with domain experts on Meetup
How to navi
Published By: Silverpop
Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
We live in a data-driven world where businesses
increasingly expect data to flood through their networks
at optimum speeds to do their jobs better, smarter, and
faster. Today, 75% of the workplace is said to be the
millennial generation(1), and many believe that millennial
workers are addicted to the “instant gratification”
phenomenon. This is a generation that grew up with
texting, instant messaging, social media, and more, all at
their service to deliver conversations and information in
an instant. As the speed of our data-driven world
continues to increase, so are the expectations of
workers whose jobs rely on instant data-driven communications.
Want to enable employees to communicate and collaborate socially on a secure internal network? Gain control of BYOD? Eliminate your aging PBX and replace it with a modern, software-only cloud solution?
This exclusive research study from internationally renowned Wainhouse has identified the top barriers for UC projects: high costs and slow implementation, leading to high Total Cost of Ownership (TCO). But there are ways to easily overcome both these barriers and ensure UC success. Download the paper today and learn more about how to use UC to drive business business results for your organization.
As workplaces become more and more digital,
diverse and scattered, internal communications
are facing challenges at an accelerating speed.
The emergence of digital services has brought
us new ways to communicate and measure
the success of our communications, and
the importance of social media and internal
platforms has altered the way we communicate
with each other.
In 2025, it is estimated 75 percent of the
workforce will be comprised of millennials*.
We are seeing a new, tech-savvy generation to
take over the workplaces, and ensuring internal
communications tackles the challenges of
Effective communication correlates with high
employee engagement, and companies who
invest in communications are companies who
understand the importance of an engaged
workforce. Organizations with effective change
and communication are 3.5 times more likely to
significantly outperform their peers**.
With significant changes occurring in
workplaces and trough that, in intern
This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications.
Digital Media convergence, Web 2.0 and social networking's growing influence are forcing Telecommunications companies to transform their service offerings. Watch this webcast to learn about IBM's asset-based telecommunications solutions that solve our clients most important challenges.
This webinar discusses IBM Lotus’ venture in the Software-as-a-Service (Saas) market through LotusLive. LotusLive is an integrated collaborative and social networking services connected to relevant business services and applications.