Today’s small-to-medium sized businesses (SMB) are undergoing the same IT evolution as their enterprise counterparts, only on a smaller scale. For SMBs, website reliability, flexible scalability, performance and ease of management are as essential to SMB website infrastructure as they are to an enterprise. It’s fare to say that these capabilities are an important operational imperative for businesses of all sizes.
The Web experience is changing for consumers. While the National Retail Federation reports that over 90 percent of customers research products on the Web before purchasing, a single product photo and description is not enough to close the sale. Through broadband, with Flash and JPEG product images, retailers are providing information to potential customers which will improve the likelihood of closing the sale.