Published By: Crownpeak
Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Published By: Omniture
Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
For retail executives and analysts, who are dissatisfied with siloed, black-box, inflexible CRM and analytics solutions, the Customer Intelligence Appliance (CIA) is an appliance-based solution, that provides an integrated multi-channel view of customers, best practice reporting, and customer behavior segmentation and analytics accelerators.
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Read Nine Common A/B Testing Pitfalls and How to Avoid Them to:
-Recognize the nine most significant A/B testing pitfalls
-Discover the five steps to gain better testing results
-Gain a deeper understanding of test results
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
• The role of dynamic merchandising in engaging customers
• Steps to create compelling customer experiences using audience segmentation and personalization
• Ways to scale customer experiences to create powerful connections, no matter the device or channel
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.
Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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To manage this growing technology and business complexity, modern ERP is a must for distributors.
It’s needed due to:
• A need for multiple sales channels, both offline and digital
• Ever-growing product portfolios, including offerings that may be customized, complex or bundled
• The addition of value-added services, which could include assembly and labelling
• Pricing, rebates and the addition of incentives that could drive profitability
• Calculation and demand complexity, which increases the need for customer segmentation
Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.