Learn about the four benefits of interactively creating, running, and evaluating high-performance analytic models and see how this will allow your organization to get a fast, interactive interface without all the tedious experimentation.
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with.
With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
Big data has made quite an impression on organizations embarking on data journeys, hoping to glean valuable insights ranging from process optimization to customer-facing improvements. This research paper explores proven best practices that can help organizations overcome obstacles to deliver on big data potential.
High-performing organizations leverage the power of analytics by channeling their efforts in four areas: focus, adopt, adapt, and activate. These companies have embraced a new paradigm that promotes agility, fast execution, and lasting organizational change.
To maintain competitive advantage, your BI solution should allow business users to quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.”
The synergy of creative work and powerful analytics is the route
to impactful, innovative campaigns for iris Worldwide, the global
creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS.
Constant market shifts and changing customer preferences add to the challenge of
outperforming your competitors and surpassing stakeholder expectations. But what
can be done to steer your organization down the path to greater success?
By now, we all know it’s not just historical reporting about the past that will provide the
answers needed to drive a business forward. Everyone – from executives and analysts
to frontline staff – must have access to insights about the future that will enable them to
make the best decisions and take the actions needed to keep their organizations agile.
This means the ability to peer into data, explore it, understand it, analyze it and produce
insights that provide those aha moments and take actions on it. Such things cannot be
done with multiple tools that are rigid, limiting and difficult to use. A new breed of
business intelligence is required.
Gone are the days when reports looked at singular issues, took possibly days or weeks
to create, and required
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses.
Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
Ongoing digitization has created vast streams of data, forcing businesses to become more data-driven than ever
before. While the benefits of being a data-driven organization are clear (improved performance, more profitability,
stronger innovations), there are still some technical and business challenges to overcome. Thanks to technological
advancements in data analytics, companies in all types of industries can become data-driven. Read this e-book to
discover what it means to be a data-driven organization and to learn the basic do’s and don’ts of how to get there.
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability.
I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge.
In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance.
Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
This paper provides an introduction to deep learning, its applications and how SAS supports the creation of deep learning models. It is geared toward a data scientist and includes a step-by-step overview of how to build a deep learning model using deep learning methods developed by SAS. You’ll then be ready to experiment with these methods in SAS
Visual Data Mining and Machine Learning. See page 12 for more information on how to access a free software trial. Deep learning is a type of machine learning that trains a computer to perform humanlike tasks, such as recognizing speech, identifying images or making predictions. Instead of organizing data to run through predefined equations, deep learning sets up basic parameters about the data and trains the computer to learn on its own by recognizing patterns using many layers of processing. Deep learning is used strategically in many industries.
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?