Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one.
Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
This paper is for IT development executives looking to gain control of open source software as part of a multi-source development process. You can gain significant management control over open source software use in your development organization. Today, many IT executives, enterprise architects, and development managers in leading companies have gained management control over the externally-sourced software used by their application development groups. Download this free paper to discover how.
Across every industry, C-level executives are
focusing on innovation and technology to improve
the efficiency and performance of their businesses.
Now more than ever they need to develop strategies
that make their organizations relevant, memorable
and competitive in an era where digital business
transformation is not just a goal, it’s a continuous,
Why must your C-level executives choose to
invest so much time and effort in digital business
Manufacturing is constantly evolving
It’s an industry driven by customer demand and technology. And as manufacturing businesses
grow to a certain size, globalization becomes a factor. Interacting with the world offers
lucrative opportunities and creates a higher demand for products and sources of cheaper
raw materials that often impact the entire supply chain.
The needs of your facilities and buildings can vary. IBM TRIRIGA can add value across all dimensions of a building. It can help optimize your space, improve energy usage and maintenance efforts, ensure the success of capital projects, and whip your lease accounting practices into shape. Learn the insights and benefits IBM TRIRIGA can provide you in better optimizing your organization’s space, maintenance efforts, energy usage, and more. Download this demo to learn more about each of these critical areas.
SMB Threatscape 2019
Cybercriminals are increasingly targeting small and mid-sized businesses with limited budgets and staff constraints. Get the nine key insights that can help keep you secure.
Read the findings from our analysis of 1.3 petabytes of data, 8.2 million verified incidents, and over 10.2 trillion log messages across 4,000+ organizations.
Government agencies often look to promote new technology for cost-savings and efficiency, but it does not stop there. The second and third-tier effects of technology can be long lasting for citizens, businesses, and economies. When public institutions adopt the cloud, they experience an internal transformation. Inside an organization, cloud usage drives greater accessibility of data and information sharing, increases worker productivity, and improves resource allocation. The external benefit of the cloud is recognized through a government’s ability to put reclaimed time and resources toward serving citizens. This includes provisioning public services, such as occupational-skills training, quicker and more effective service delivery, a pathway to a more productive workforce, and ultimately, a boost to local development. This whitepaper examines the enterprise-level benefits of the cloud, as well as the residual impact on economic development. The U.S. Economic Development Administration
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Ensuring the reliability and efficiency of your data center operations requires a strategic partner that is qualified to minimize energy usage, reduce costs, and optimize space utilization, helping you meet critical business initiatives.
All those employees who access email, financial systems, human resources, and other core corporate applications; Replay for Exchange continuously protects and monitors the health of your Exchange data stores and allows administrators to quickly search, recover, and analyze mailbox content. With Replay for Exchange you can restore individual email messages, folders, or mailboxes to a live Exchange server or directly to a PST, thereby solving some of your most costly and time consuming challenges. Take advantage of these Free Trial Offer!!
Saint Joseph Abbey and Seminary College in Louisiana was using several separate products to help protect their network, filter content and monitor Internet usage. After installing the Astaro Security Gateway home use version, the solution quickly impressed with its usability and power.
Published By: StoryDesk
Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
Microsoft® Office 365™ continues to lengthen its lead as the world’s top enterprise cloud service. Nearly one-in-four employees in Fortune 500 companies are active on Office 365 — and more than 90% of those large enterprises currently have more than 100 active users. Users are clearly becoming more reliant on Office 365, as usage grew at a rate of more than 300% in 2016.
Published By: Cisco EMEA
Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table.
And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same.
Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
Stratecast regularly examines the monetization processes and functions within the communications service provider (CSP) sector. This week’s SPIE looks at how other industries are now benefiting from monetization concepts first developed within telecom; and how taking advantage of the details within the monetization process itself enables innovation in surprising new ways. This report also assesses how one company—goTransverse—is enabling a variety of customers across various industries to change how they do business; applying monetization principles in somewhat unconventional ways.
La sécurité est une préoccupation permanente pour les entreprises Le paysage des menaces ne cesse de se développer et les attaques sont de plus en plus complexes. Si les technologies émergentes telles que l'Internet des objets (IoT), la mobilité et les environnements informatiques hybrides font apparaître de nouvelles opportunités commerciales, elles introduisent également de nouveaux types de risques. Protéger les serveurs au niveau logiciel n'est plus suffisant ; pour garder un temps d'avance sur les menaces, les entreprises doivent se protéger au niveau des systèmes physiques. Avec la multiplication des contraintes réglementaires, la conformité joue un rôle de plus en plus critique à la fois sur l'augmentation de la sécurité et sur la réduction du coût des non-conformités. Ces différents aspects étant extrêmement critiques, il est très important de définir des niveaux de protection matérielle et d'appliquer les mesures de sécurité jusqu'à la chaîne d’approvisionnement. À cet effet,