The way attackers are going after corporate data and infrastructure these days means that itís not a matter of if, but when youíll be forced to buy a ticket for the post-breach rollercoaster. But a little preparation and planning can go a long way toward making the ride as manageable and inexpensive as possible. This eBook walks you through how to get started on planning and executing an incident response for your business.
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end.
Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.