In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
Lawson Enterprise Asset Management is a software solution specifically designed to help improve the reliability and availability of your critical assets. It can help you to maximize your profitability and return on your asset investment during every stage of the asset lifecycle. It can also be easily integrated with your other business operations and systems.
The potential benefits of adopting a Knowledge Management strategy are significant and have far-reaching implications for a business when implemented correctly. The correct use of Knowledge Management techniques and technology makes a company agile and more responsive to the needs of the customer, resulting in enhanced business performance and greater return on investment.
A large financial institution used a competitive product for Web Access Management. By working with P2 Security, the company was able to determine its true Total Cost of Ownership (TCO). An analysis following the installation of maXecurity revealed annual cost savings of millions of dollars per year. In addition, by switching to maXecurity, the Return on Investment (ROI) was measured in months.
Published By: Oco, Inc.
Published Date: Apr 18, 2008
The business intelligence (BI) “boom” of the 1990s was something BIG: big projects designed to give big companies with big budgets a competitive advantage. And while BI delivered big returns for some companies, for others it was nothing but a big headache. An estimated 50% of all data warehousing projects failed to meet their goals. Why? Because many companies underestimated just how big an undertaking BI really was.
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
Published By: Solidcore
Published Date: Jan 28, 2008
Are you about to implement change management using BMC Remedy Service Management or BMC IT Service Management for Mid-sized Businesses (a.k.a. Magic or Service Desk Express)? Have you already implemented one of these systems and want to maximize the return on your investment? Get this white paper to see how others have optimized their change management implementation approach to derive the most value from their investment by adding closed-loop control.
Published By: Solidcore
Published Date: Jan 07, 2008
Demonstrating ROI for service management investments can be difficult, especially with multi-phase deployments like ITIL that can require significant up-front investment in exchange for returns produced in the future. Learn how setting milestones and measuring the value of each phase of an ITIL implementation can help prove the project’s value and shape its focus.
Published By: Computhink
Published Date: Dec 10, 2007
Park West’s successful landscape business had a paper problem. The 11 separate companies (including their headquarters) created paperwork havoc for their Accounts Payable (AP) Department. They required an electronic document management alternative that could meet their criteria to standardize the process for all 11 companies. They needed this at a price that would enable them to realize return on investment in a reasonable length of time.
Published By: Computhink
Published Date: Dec 10, 2007
TMCC's Financial Aid Department (FA) stores about 14,000 hardcopy files, and processes approximately 7,000 new applications a year. FA workers were running out of space to house all of the files when they were told their office might be moved, resulting in the loss of their file room altogether. Since they are required by the U.S. Department of Education to keep files for four years (sometimes longer depending on a specific regulation) they knew converting to an electronic file system would save both time and money while serving their students better.
This paper will discuss the shortcomings of some established filtering methods and outline how SPAMfighter's community-based approach to filtering can result in it performing much better than competing products and delivering a far superior return on investment.
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
What is often overlooked is that application performance is just one of three key drivers of return on investment (ROI) from your Siebel application. An efficient infrastructure is critical. It's important to optimize the Siebel application for your own unique business environment, user needs and usage patterns. But, it's all for naught if you do not build and sustain adoption and efficient and effective use of the Siebel application by your end users.
Published By: Gold Lasso
Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
Published By: AirDefense
Published Date: Apr 24, 2007
This paper presents the security risks inherit in wireless networks and explores the technical, functional and return on investment requirements needed for a monitoring solution for companies looking to protect and fortify their wireless networks from rogue wireless devices.
Corporate managers responsible for multiple fuel tank locations need remote technology applications to maximize their information use and increase the reach of their resources. Success when planning new remote technology projects can be measured in terms of increased profitability or ROI if the planners adequately address the build vs. buy decisions required when choosing the necessary hardware, software, deployment and integration strategy.
ROI is based on the analysis of differential cash flows. In the case of remote data acquisition and aggregation systems for fuel tank operators, it is based on calculating the cost of acquiring and aggregating the data manually and compared to the total cost of owning, maintaining and operating an automated data acquisition and aggregation system.
SupplyWEB® is an advanced, web-enabled Supply Chain Management and Execution solution from Infor. It is designed to reduce supply chain costs, reduce inventory and increase operational efficiencies. It delivers significant ROI by increasing supplier visibility, enabling inter-enterprise communication,and providing a high level of systems integration.
In today's process manufacturing environment, innovation is viewed as critical to sustainable growth and profitability. While open innovation is regarded as the answer, few companies can effectively measure the return on R&D investment, have acceptable product success rates, achieve acceptable promotional effectiveness, or have visibility into their compliance risks or operational readiness for new product launches.