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Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
Published By: GFI     Published Date: Jun 14, 2007
This white paper shows where GFI EventsManager fits in this picture and how it is an invaluable asset in the corporate toolbox.
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event management, performance management, employee performance, roi, return on investment, information management, records management, network management, compliance, records, gfi
    
GFI
Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: AirDefense     Published Date: Apr 24, 2007
This paper presents the security risks inherit in wireless networks and explores the technical, functional and return on investment requirements needed for a monitoring solution for companies looking to protect and fortify their wireless networks from rogue wireless devices.
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wlan, wireless security, wireless freeloaders, wireless rogue, rogue, rogues, wireless infrastructure, monitoring, network security, freeloaders, airdefense
    
AirDefense
Published By: Siperian     Published Date: Mar 29, 2007
Master Data Management (MDM) has made the CIO's technology short-list.  This paper addresses issues related to data governance, the business master, building on proven success, and ROI.  
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mdm, master data management, it management, return on investment, roi, rdi, reference data management, governance, siperian
    
Siperian
Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
Corporate managers responsible for multiple fuel tank locations need remote technology applications to maximize their information use and increase the reach of their resources. Success when planning new remote technology projects can be measured in terms of increased profitability or ROI if the planners adequately address the build vs. buy decisions required when choosing the necessary hardware, software, deployment and integration strategy.
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fuel, gas, roi, return on investment, infrastructure, cost control, business intelligence, cost efficency, world telemetry, worldtelemetry
    
WorldTelemetry, Inc.
Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
ROI is based on the analysis of differential cash flows. In the case of remote data acquisition and aggregation systems for fuel tank operators, it is based on calculating the cost of acquiring and aggregating the data manually and compared to the total cost of owning, maintaining and operating an automated data acquisition and aggregation system.
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business analytics, business intelligence, bi software, enterprise software, business management, business metrics, analyatical applications, roi, return on investment, world telemetry, worldtelemetry
    
WorldTelemetry, Inc.
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: BusinessObjects     Published Date: Mar 05, 2007
On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.  Make sure you're making the right decisions for your CRM.
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customer reelationship management, customer service, sales & marketing software, sales automation, return on investment, sales tools, crm, businessobjects, business objects
    
BusinessObjects
Published By: Infor     Published Date: Feb 27, 2007
SupplyWEB® is an advanced, web-enabled Supply Chain Management and Execution solution from Infor. It is designed to reduce supply chain costs, reduce inventory and increase operational efficiencies. It delivers significant ROI by increasing supplier visibility, enabling inter-enterprise communication,and providing a high level of systems integration.
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supply chain management, scm, operations, manufacturing, edi, erp, enterprise resource planning, roi, return on investment, kanban, supplier managed inventory, supplier relationship, procurement, infor
    
Infor
Published By: Infor     Published Date: Feb 27, 2007
In today's process manufacturing environment, innovation is viewed as critical to sustainable growth and profitability. While open innovation is regarded as the answer, few companies can effectively measure the return on R&D investment, have acceptable product success rates, achieve acceptable promotional effectiveness, or have visibility into their compliance risks or operational readiness for new product launches.
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collaboration, return on investment, holistic, process manufacturing, manufacturing, supply chain management, scm, product lifecycle management, plm, knowledge management, infor
    
Infor
Published By: DataSynapse     Published Date: Feb 26, 2007
High availability (HA) configurations seek to bring downtime to zero - but can increase complexity across the IT organization, often in the form of excess technology, financial, and human capital investments.  Learn how application virtualization can reduce planned and unplanned downtime, and deliver greater flexibility.
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high availability, it management, productivity, total cost of ownership, return on investment, configuration management, flexibility, data synapse, datasynapse
    
DataSynapse
Published By: DataSynapse     Published Date: Feb 26, 2007
This brief examines how application virtualization can compress the development and test cycle, accelerating time-to-market, while reducing risk and complexity.  This brief highlights the impact of centralized command and control of application deployment and execution.
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software development, quality assurance, software testing, return on investment, project management, data synapse, datasynapse
    
DataSynapse
Published By: LANDesk     Published Date: Feb 12, 2007
This white paper examines some of the business benefits and potential cost savings that can accrue to an organization that implements a BPM solution.
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it management, productivity, business process management, bpm, return on investment, roi, bpa, business process automation, it spending, cost control, landesk
    
LANDesk
Published By: Quocirca     Published Date: Feb 05, 2007
This paper looks at how to get the best out of mobile productivity and how to avoid the six most common mobility pitfalls during the planning and execution of mobile implementations.
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productivity, wireless, mobile workers, wireless application software, wireless communications, wireless hardware, wireless security, return on investment, roi, quocirca, mobile
    
Quocirca
Published By: Quocirca     Published Date: Feb 05, 2007
Service-Oriented Architecture (SOA) provides a foundation to achieve software reuse. A key part of the SOA value proposition is the benefits realized from software reuse. Learn more in this new white paper from Quocirca.
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best practices, enterprise software, return on investment, roi, service oriented architecture, service-oriented architecture, soa, quocirca
    
Quocirca
Published By: RiskWatch     Published Date: Feb 05, 2007
As corporate security policies and compliance regulations are created to address the increasingly dangerous post 9/11 environment, security risk management is becoming an increasingly important tool in corporate governance. Learn more in this white paper by RiskWatch.
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network security, security, compliance, glba, hipaa, risk assessment, risk management, hipaa compliance, return on investment, roi, riskwatch
    
RiskWatch
Published By: Siperian     Published Date: Jan 24, 2007
This comprehensive report addresses industry-specific issues for the Financial Services sector, Insurance, Pharmaceutical companies, Retailers, Manufacturing, and High-Tech.
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master data management, data management, financial, return on investment, roi, it spending, data integration, mdm, siperian
    
Siperian
Published By: Siperian     Published Date: Jan 24, 2007
Discover the essential steps to delivering a solid business case for the right customer-centric MDM architecture and achieve maximum ROI.
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roi, data management, return on investment, master data management, mdm, data integration, data quality, siperian
    
Siperian
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation
    
Campaigner
Published By: Lombardi Software     Published Date: Dec 07, 2006
This paper is intended for groups who want to make the business case for investing in BPM to drive process improvement. It provides an overview of the areas of benefit that companies can expect from BPM as well as concrete examples of value.
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bpm, business process management, process improvement, productivity, roi, return on investment, it management, lombardi, lombardi software
    
Lombardi Software
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Castelle     Published Date: Nov 01, 2006
Network fax servers take care of fax jobs more quickly, accurately and inexpensively than any standalone fax machine. Sending a fax with a network fax server takes less than one tenth of the time sending a fax manually. In fact, the higher the fax volume, the more money, time and resources computer-based, network faxing can save.
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ip faxing, ip networks, communications, communications convergence, fax server, fax servers, network faxing, roi, return on investment, castelle
    
Castelle
Published By: Castelle     Published Date: Nov 01, 2006
Castelle’s integration provides seamless fax integration with native Notes services like logging and reporting, and lets faxes be managed just like other Notes email, with all of Domino’s native security, administration, and customization capabilities.
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ip networks, ip telephony, network management, servers, small business networks, tcp/ip protocol, contact management, messaging, call center management, ip faxing, it spending, return on investment, email, castelle
    
Castelle
Published By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
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access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks
    
A10 Networks
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