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Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing
    
SAP Inc.
Published By: IBM     Published Date: Jul 10, 2009
With the economy in constant fluctuation, this white paper is especially timely. “Enhancing your infrastructure in an uncertain economy to support your SOA business initiatives” defines the challenges facing IT executives, and outlines actions they can take now to cut costs, increase productivity and get more out of existing IT investments.
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soa, ibm, cost cutting, service oriented architecture, roi, return on investment, plug and play, real time data, analytics, infrastructure, optimize, oim, offering information management, websphere® application server, websphere portal server, websphere mq server, db2 server, virtualize, automate
    
IBM
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: Numara Software     Published Date: Jul 09, 2009
Discover the unparalleled flexibility of Numara FootPrints 9 for the service desk, as well as the unique process automation capabilities for the service desk and beyond IT. You'll also learn about the fast-to-implement ITIL® service lifecycle workflow automation capabilities in Numara FootPrints 9. Ensuring a quick return on your investment, Numara FootPrints offers a very short time to production and easy customization - all without any programming. Learn more today!
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numara, it service management, service, footprints, it budgets, cost cutting, flexible, itil, service delivery, support costs, fast-to-implement, incidents, customer experience, workflow, service desk, tracking, change management
    
Numara Software
Published By: F5 Networks Inc     Published Date: Jul 08, 2009
New functionality in BIG-IP v10--such as resource provisioning and route domains--coupled with existing administrative domain capabilities enables IT to virtualize application delivery functions across departments. Sharing the investment in a unified application delivery solution across business constituents increases the return on investment while reducing the complexity inherent in managing multiple devices.
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big-ip, big-ipv10, resource, functionality, domain, administrative, application, function, investment, delivery, solution, business, technology, roi, management
    
F5 Networks Inc
Published By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
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spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS
Published By: Oce Business Services     Published Date: Jun 24, 2009
Download this free report to explore the potential of applying business performance management principles to advance document performance management to reduce costs; better manage documents as vital strategic, financial and information assets; and secure positive returns on investments from outsourcing. Learn more today!
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oce, kpi, ekg, document processes, mail center, print/copy operations, records, operations, cost cutting, documents, information, roi, return on investments, oce max, real time, dpm, document intensive, bpm, ediscovery, key performance indicator
    
Oce Business Services
Published By: SAP     Published Date: Jun 24, 2009
As information flows more freely in the business world, decisions need to be made quicker and based on sturdier data.
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business intelligence, smb, sap, small business, medium business, best-in-class, time-to-information, laggards, benchmarking, knowledge management, performance management, technology, erp, crm, maturity, dashboard, maturity, pace, roi, return on investment
    
SAP
Published By: SAP     Published Date: Jun 23, 2009
Learn the importance of Data Quality and the six key steps that you can take and put into process to help you realize tangible ROI on your data quality initiative.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing
    
SAP
Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.  You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
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collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
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collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
Published By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
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search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending, investment, borrell, growth, smb, sem, offline, online advertising, churn, roi, return on investment, crm, threshold
    
Clickable, Inc.
Published By: Stratus Technologies     Published Date: Jun 16, 2009
"Time is money. You can't do business if you can't access your applications. I won't settle for anything less than 99.99% application availability." Steven Sommer, veteran CIO/CTO There is no aspect more critical to a business than the ability of its end users, customers, business partners and suppliers to have high availability access the corporate applications. If applications are unavailable, business ceases. And corporations know it.
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c-level, stratus, itic, end users, customers, partners, high availability, corporate applications, service oriented architecture, soa, web based applications, afcom, uptime, continuous availability, servers, downtime, big iron, return on investment, roi, slas
    
Stratus Technologies
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: Citrix     Published Date: Jun 11, 2009
Consolidation through server virtualization is a powerful agent for datacenter change, but shrinking your server footprint is just a part of the value that server virtualization brings to your IT organization. This paper explores the TCO of server virtualization, the costs that drive TCO and factors you should consider when calculating the return on your next virtualization investment.
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citrix, virtualization, tco, total cost of ownership, datacenter, server virtualization, servers, xenserver, network interface cards, nics
    
Citrix
Published By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
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src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless, data warehouse, interoperability, analytic environment, data assets, report generation, output options, total cost of ownership, tco, roi, return on investment, olap
    
SRC,LLC
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV
Published By: IBM     Published Date: May 04, 2009
Increased processing needs means increased energy costs. In fact, power costs can often exceed hardware costs. Read this white paper and see how the pairing of new IBM System x and BladeCenter servers with the new Intel Xeon Processor 5500 series can reduce costs and improve performance.
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ibm, express seller, virtualization, intel, xeon, processor, 5500, bladecenter, system x, power, energy costs, hardware, cooling, rfg, director active energy manager, power distribution units, pdus, server problems, cost optimization, return on investment
    
IBM
Published By: IBM     Published Date: May 04, 2009
Even with increased start-up costs, higher-end processors can offer a lower TCO thanks to better performance. This white paper shows detailed comparisons between higher- and lower-end servers with surprising results—including a 42% lower TCO and 87% faster performance for the higher-end processor.
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ibm, express seller, virtualization intel, xeon, processor, 5500, bladecenter, system x, power, energy costs, hardware, cooling, flexmigration, total cost of ownership, tco, electronic design automation, eda, next-generation intel, return on investment, roi
    
IBM
Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
    
EMC
Published By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
    
Engine Ready
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