Published By: IBM Unica
Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
With a network of more than 200 stores across Canada, Giant Tiger wanted to find a better way to align local financial and operational planning with central corporate objectives. Learn how they automated budgeting and forecasting processes and enabled store-based users to enter actual data directly into the system via a simple web interface to reduce the budgeting cycle by up to 85 percent, save approximately 220 hours per month for store-based staff, and receive a full return on investment within 24 months.
Most organizations waste millions of dollars every year by improperly managing mobile device and network service expenses. Learn the critical steps to mobile expense management (MEM) and how a SaaS solution can provide immediate return on your mobility investments while ironing out every unnecessary cost.
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
Maximize the return on your VMware virtualization investment. With HP and VMware solutions, you can simplify, optimize, and save in your VMware environment with the right infrastructure to store, protect, and manage your virtual servers, desktops, and data.
This white paper demonstrates how companies that have moved their SQL databases to the cloud have overcome past performance and security concerns to increase operational efficiency, improve availability and scalability, reduce costs, gain a faster-time to-market, and achieve a better return on investment.
Read how Business analytics investments are more important than ever for business competitiveness and profitability and are becoming increasingly essential to maximize a company's return on investment.
Published By: vcopious
Published Date: Oct 01, 2010
This paper analyzes the current scenario facing IT departments, where they must focus on maximizing their return from existing IT investments, while also leveraging the best solutions available via a SaaS model.
This white paper outlines the costs associated with a paper-based approval process and can help you establish the Return on Investment (ROI) that your organization can expect by deploying a digital signature solution.
Published By: Campaigner
Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
Mobile printing provides a series of quality improvements and timesaving benefits that are often overlooked in route automation, but can have a significant impact on the bottom line. This white paper will: • Describe uses for mobile printing in route accounting applications;
•Provide return on investment calculation tools to measure the financial impact mobile printing can have; • Demonstrate how mobile printing processes can improve billing, distribution, and customer service operations; • Detail how on-demand thermal printing can reduce forms expenses; • Provide an overview of mobile printer and wireless communications options for route accounting systems. Read on to see how your route delivery and sales staff can make more stops and fewer errors each day by using mobile printing to support their work.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.