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Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Genesys     Published Date: Aug 13, 2009
Your company likely has a contact center that efficiently and effectively handles customer interactions via telephone calls as well as through channels such as text chat, SMS, and e-mail. Yet are you aware that the contact center handles just a fraction of the activities that impact the customer experience throughout your business?
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genesys, conferencing, text chat, sms, e-mail, email, customer experience, contact center, voip, service delivery optimization, lob, line-of-business, sla, service level agreement, backlog, websphere, backlog, workload distribution, iwd, customer interaction management
    
Genesys
Published By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
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src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless, data warehouse, interoperability, analytic environment, data assets, report generation, output options, total cost of ownership, tco, roi, return on investment, olap
    
SRC,LLC
Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, it’s satisfaction guaranteed.
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e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment
    
Symantec
Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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customer satisfaction, reassurance, customer confidence, online shopping, return on investment
    
Symantec
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy
    
Marketo
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
The cloud is gaining traction in the enterprise resource planning (ERP) market and most vendors now have a cloud offering. After examining small and medium companies that have implemented cloud ERP, Nucleus found customers were able to achieve substantial benefits, including reduced IT costs, increased employee productivity, and better inventory management. This report analyzes the benefits of cloud ERP and provides examples of how vendors helped their customers increase return on investment (ROI) and reduce total cost of ownership (TCO).
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enterprise resource planning, cloud erp, reduced it costs, return on investment, total cost of ownership
    
Netsuite DWASF Leads Display Q1 2015
Published By: XO Communications     Published Date: Apr 13, 2015
Application performance management (APM) tools allow enterprises to proactively manage their investments in bandwidth and the business-critical applications used every day. An application performance management solution is recognized as an essential component of WAN optimization-techniques that help businesses get the best possible performance from existing networks. However, building a business case for an application performance management solution requires more than a belief in its benefits. It requires some data to quantify the value of a bottom-line result. This white paper reviews ten business scenarios in which application performance management solutions are used to monitor applications across the WAN deliver a quantifiable Return on Investment (ROI). Example cases and calculations are provided for each scenario, describing how companies have quantified the value of an APM solution in that area.
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XO Communications
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Globality     Published Date: Apr 05, 2018
Cost pressures and demand for specialised, technical expertise are causing companies to re-evaluate their consulting partnerships and consider new kinds of advisers.
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globality, consulting, expertise, return on investment, it advice, management advice, outsourced management, marketing, technology
    
Globality
Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: › Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. › Increased profits from those revenues. › Improved production efficiency. › Reduced datacenter, IT resource, and outsourcing costs. › Easier and faster software and hardware management (such as p
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Microsoft
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
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direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
    
Hacker Group, Inc.
Published By: Red Hat     Published Date: Sep 08, 2017
Red Hat commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Red Hat® Virtualization. This study provides readers with a framework to evaluate the potential financial impact of Red Hat Virtualization on their organizations.
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Red Hat
Published By: IBM     Published Date: Apr 17, 2009
Optimize IT process, maximize ROI and improve service levels. The challenge facing businesses today is the need to achieve ever-higher levels of service and maximize return on investment, while simultaneously minimizing costs. This white paper reveals how IBM Maximo® asset and service management solutions help your organization run more efficiently.
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ibm maximo, asset and service management solution, optimize it, maximize roi, service lebels, service management solutions, tivoli, it business processes, service levels, ibm, service level agreements slas, key perfor¬mance indicators, kpis, it asset management, itam, it infrastructure library, itil, it asset management, itam, work management
    
IBM
Published By: IBM     Published Date: May 04, 2009
Increased processing needs means increased energy costs. In fact, power costs can often exceed hardware costs. Read this white paper and see how the pairing of new IBM System x and BladeCenter servers with the new Intel Xeon Processor 5500 series can reduce costs and improve performance.
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ibm, express seller, virtualization, intel, xeon, processor, 5500, bladecenter, system x, power, energy costs, hardware, cooling, rfg, director active energy manager, power distribution units, pdus, server problems, cost optimization, return on investment
    
IBM
Published By: IBM     Published Date: May 04, 2009
Even with increased start-up costs, higher-end processors can offer a lower TCO thanks to better performance. This white paper shows detailed comparisons between higher- and lower-end servers with surprising results—including a 42% lower TCO and 87% faster performance for the higher-end processor.
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ibm, express seller, virtualization intel, xeon, processor, 5500, bladecenter, system x, power, energy costs, hardware, cooling, flexmigration, total cost of ownership, tco, electronic design automation, eda, next-generation intel, return on investment, roi
    
IBM
Published By: IBM     Published Date: Jul 10, 2009
With the economy in constant fluctuation, this white paper is especially timely. “Enhancing your infrastructure in an uncertain economy to support your SOA business initiatives” defines the challenges facing IT executives, and outlines actions they can take now to cut costs, increase productivity and get more out of existing IT investments.
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soa, ibm, cost cutting, service oriented architecture, roi, return on investment, plug and play, real time data, analytics, infrastructure, optimize, oim, offering information management, websphere® application server, websphere portal server, websphere mq server, db2 server, virtualize, automate
    
IBM
Published By: IBM     Published Date: Sep 10, 2009
IDC studied 14 mobile and fixed-line service providers that implemented Tivoli Netcool and found that IBM Tivoli Netcool can help in big ways. It reduces costs by improving operational efficiencies and still allows you to deliver a high-quality custom management.
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ibm, tivoli, netcool, roi, future proofing, data integration, operations productivity, cost reduction, user productivity, business value analysis, performance management, service quality management, and network fault management, cost efficiencies from consolidation, operations staff productivity, integrated solution
    
IBM
Published By: IBM     Published Date: Oct 09, 2009
"Recently, Open Source Software has been gaining in popularity due to the ability it provides users to view and modify source code. Another attraction is the perceived cost savings. Read the white paper that takes a look at the truth about those savings. Initially, deployment environments like JBoss have an advantage-zero initial software acquisition costs. However, the white paper will show how, over time, IBM WebSphere Application Server (WAS) and IBM WebSphere Application Server Network Deployment (WAS ND) win the TCO battle. Learn more."
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open source, ibm, tco, total cost ownership, roi, return on investment, application development, jboss, was nd, websphere
    
IBM
Published By: Stratus Technologies     Published Date: Jun 16, 2009
"Time is money. You can't do business if you can't access your applications. I won't settle for anything less than 99.99% application availability." Steven Sommer, veteran CIO/CTO There is no aspect more critical to a business than the ability of its end users, customers, business partners and suppliers to have high availability access the corporate applications. If applications are unavailable, business ceases. And corporations know it.
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c-level, stratus, itic, end users, customers, partners, high availability, corporate applications, service oriented architecture, soa, web based applications, afcom, uptime, continuous availability, servers, downtime, big iron, return on investment, roi, slas
    
Stratus Technologies
Published By: LockLizard     Published Date: Dec 09, 2008
NetMasterClass, as with all advanced elearning providers, have to be able to offer their training courses at any time with total availability – across the Internet.  NetMasterClass have made a significant investment in the development of proprietary training methods and techniques and have already experienced having their IPR stolen and made publicly available.
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locklizard, netmasterclass, elearning, security, drm, return on investment, elearning security, protect, online training, elearning, intellectual property theft
    
LockLizard
Published By: Progress Software BTA Financial     Published Date: Oct 26, 2009
Learn how-and how much-you can gain in benefits from using Actional Enterprise for managing the operations of your distributed, interconnected applications. This E-kit will help you understand in measurable terms-such as the costs, cost savings, and ROI-of deploying Actional. Simply register and you will receive the resources required to help you build and communicate a business case.
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roi, ekit, actional enterprise, interconnected application, cost savings, progress software
    
Progress Software BTA Financial
Published By: Progress Software BTA Telecommunications     Published Date: Oct 26, 2009
Learn how-and how much-you can gain in benefits from using Actional Enterprise for managing the operations of your distributed, interconnected applications. This E-kit will help you understand in measurable terms-such as the costs, cost savings, and ROI-of deploying Actional. Simply register and you will receive the resources required to help you build and communicate a business case.
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roi, ekit, actional enterprise, interconnected application, cost savings, progress software
    
Progress Software BTA Telecommunications
Published By: Indeed.com     Published Date: Sep 04, 2009
Learn how to effectively track, measure, and maximize the return on investment (ROI) of your online recruitment budget with this white paper by Indeed.com.
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indeed.com, recruiting, analysis, roi, recruitment, staffing, track, measure
    
Indeed.com
Published By: SugarCRM     Published Date: Feb 21, 2014
Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
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