B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
In June 2013, Cisco commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying the CIsco Secure Data Center Solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco Secure Data Center Solution on their organizations.
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
Banking on DR: HeritageBank of the South’s Investment in Disaster Recovery Software Yields High Returns HeritageBank of the South is a community-oriented regional bank serving southwest Georgia and north central Florida. Founded in 1955, the company offers personal banking, commercial banking and investment services through eight full-service offices.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
In June 2011, IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) that enterprises may realize by deploying Storwize V7000. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Storwize V7000 on their organizations. Storwize V7000 is a virtualized storage system designed to consolidate block and file workloads into a single storage system for simplicity of management, reduced cost, highly scalable capacity, performance, and high availability.
Virtualization continues to lead a sea change for enterprise-scale data centers and cloud environments, delivering well-established benefits such as cost savings, reduced physical space and power requirements, simpler and more flexible testing environments, faster server provisioning, and improved return on investment. Yet for many organizations, one of virtualization’s greatest benefits is only now being realized in the form of highly portable and flexible virtual images. Natural extensions of virtualization technology, virtual images help organizations achieve even greater efficiencies and cost savings.
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
As your employees bring their own smartphones and tablets to the workplace, you need to create a flexible mobile environment that allows personally owned and corporate-issued devices to co-exist. IBM Mobile Enterprise Services for managed mobility is designed to help reduce the complexity that comes with multiple mobile platforms. IBM recently commissioned Forrester Consulting to examine the total economic impact and potential return on investment that companies realized by engaging IBM to implement a “bring your own device” program. In this report, you’ll learn how these companies: Increased employee productivity and satisfaction; expanded revenues from improved sales mobility, and decreased replacement, mobility infrastructure and support costs.
How do I determine the potential return on investment for improving my application development capabilities? If you have ever asked that question, this study, "The Total Economic Impact of The IBM Rational solution for Collaborative Lifecycle Management (CLM)", can help. IBM commissioned Forrester Consulting to interview IBM CLM clients and examine the potential return on investment (ROI) an organization may realize by deploying the solution for CLM in order to increase communication process efficiencies and time savings.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years.An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server "footprint" size and overall electrical requirements, resulted in significant reductions in ongoing costs, or opex, per 100 end users supported.
In January 2015, Cisco commissioned Forrester Consulting to
conduct a Total Economic Impact™ (TEI) study and examine the
potential return on investment enterprises may realize by deploying Cisco TrustSec. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco TrustSec on their organizations.
In March 2014, Cisco Systems commissioned Forrester
Consulting to conduct a Total Economic Impact™ (TEI) study
and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco Unified Computing System (UCS). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco UCS on their organizations.
To better understand the benefits, costs, and risks associated
with a Cisco UCS implementation, Forrester interviewed
several customers with multiple years of experience using
Cisco UCS. Cisco Unified Computing System and servers
unify computing, networking, management, virtualization, and
storage access into a single integrated architecture
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations.
To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
This white paper presents and compares the effectiveness of two types of airflow containment systems (legacy and modular), the resultant impact on IT temperatures, the energy consumption and associated operational costs for the data center, and the projected return on investment (ROI) for implementing the containment systems.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks
associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive.
Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) organizations may realize by deploying Office 365. The purpose of this study is to provide readers at small and medium-sized businesses (one to 250 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.