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Published By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising, mobile commerce, tco, consumer data
    
Gomez Marketing
Published By: Cisco     Published Date: Jul 11, 2016
In June 2013, Cisco commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying the CIsco Secure Data Center Solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco Secure Data Center Solution on their organizations.
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Cisco
Published By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
    
Engine Ready
Published By: InMage     Published Date: Feb 24, 2009
Banking on DR: HeritageBank of the South’s Investment in Disaster Recovery Software Yields High Returns HeritageBank of the South is a community-oriented regional bank serving southwest Georgia and north central Florida. Founded in 1955, the company offers personal banking, commercial banking and investment services through eight full-service offices.
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inmage, dr scout, heritage bank, disaster recovery software, data backup, data recovery, fail-safe data protection, continuous data protection, cdp
    
InMage
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: IBM     Published Date: Apr 17, 2013
In June 2011, IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) that enterprises may realize by deploying Storwize V7000. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Storwize V7000 on their organizations. Storwize V7000 is a virtualized storage system designed to consolidate block and file workloads into a single storage system for simplicity of management, reduced cost, highly scalable capacity, performance, and high availability.
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forrester, economic, impact, v7000, impact, storwize, performance, management
    
IBM
Published By: IBM     Published Date: Apr 26, 2013
Virtualization continues to lead a sea change for enterprise-scale data centers and cloud environments, delivering well-established benefits such as cost savings, reduced physical space and power requirements, simpler and more flexible testing environments, faster server provisioning, and improved return on investment. Yet for many organizations, one of virtualization’s greatest benefits is only now being realized in the form of highly portable and flexible virtual images. Natural extensions of virtualization technology, virtual images help organizations achieve even greater efficiencies and cost savings.
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control, virtual, lifecylce, enterprise, data centers, cloud environments, virtualization
    
IBM
Published By: HP-Intel®     Published Date: Jul 22, 2013
Meaningful Use Is Only the Beginning: Efficiency and More-Appropriate Coding Bring Savings and Increase Revenues.
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intel, healthcare, benefits of ehr, ehr system, soft costs
    
HP-Intel®
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi, capture new markets, security technologies, mobile employees, customers, business partners, mobility importance, maintaining relationships, business integrity, employee integrity
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
As your employees bring their own smartphones and tablets to the workplace, you need to create a flexible mobile environment that allows personally owned and corporate-issued devices to co-exist. IBM Mobile Enterprise Services for managed mobility is designed to help reduce the complexity that comes with multiple mobile platforms. IBM recently commissioned Forrester Consulting to examine the total economic impact and potential return on investment that companies realized by engaging IBM to implement a “bring your own device” program. In this report, you’ll learn how these companies: Increased employee productivity and satisfaction; expanded revenues from improved sales mobility, and decreased replacement, mobility infrastructure and support costs.
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managed mobility, byod, michelle evangelista, bring your own device, mobile, flexible, mobile environment, ibm mobile enterprise services, mobile enterprise, managed mobility, mobile platforms, roi, employee productivity, sales mobility, mobility infrastructure
    
IBM
Published By: IBM     Published Date: Oct 17, 2013
How do I determine the potential return on investment for improving my application development capabilities? If you have ever asked that question, this study, "The Total Economic Impact of The IBM Rational solution for Collaborative Lifecycle Management (CLM)", can help. IBM commissioned Forrester Consulting to interview IBM CLM clients and examine the potential return on investment (ROI) an organization may realize by deploying the solution for CLM in order to increase communication process efficiencies and time savings.
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forrester report, ibm, ibm rational solution, collaborative lifecycle, collaboration, clm, collaborative lifecycle mangement, economic impact, roi, alm, software, quality assurance, delivery, deployment
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years.An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server "footprint" size and overall electrical requirements, resulted in significant reductions in ongoing costs, or opex, per 100 end users supported.
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ibm, idc, server transition, server alternatives, business value, operating costs, hardware platforms, server life cycles, hardware maintenance, software maintenance, application costs, modernization, business continuity, power5, power7, leveraging technology, it managers, it infrastructure, technology replacement cycle, data center
    
IBM
Published By: Cisco     Published Date: Sep 15, 2015
In January 2015, Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment enterprises may realize by deploying Cisco TrustSec. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco TrustSec on their organizations.
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trustsec, economic, roi, investment, financial
    
Cisco
Published By: Cisco     Published Date: Nov 17, 2015
In March 2014, Cisco Systems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco Unified Computing System (UCS). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco UCS on their organizations. To better understand the benefits, costs, and risks associated with a Cisco UCS implementation, Forrester interviewed several customers with multiple years of experience using Cisco UCS. Cisco Unified Computing System and servers unify computing, networking, management, virtualization, and storage access into a single integrated architecture
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cisco, ucs, unified computing system, total economic impact, forrester report
    
Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations. To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
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Cisco
Published By: Upsite Technologies     Published Date: Mar 02, 2015
This white paper presents and compares the effectiveness of two types of airflow containment systems (legacy and modular), the resultant impact on IT temperatures, the energy consumption and associated operational costs for the data center, and the projected return on investment (ROI) for implementing the containment systems.
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airflow management, data center management, power and cooling, containment, data center energy
    
Upsite Technologies
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive. Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) organizations may realize by deploying Office 365. The purpose of this study is to provide readers at small and medium-sized businesses (one to 250 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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Microsoft Office 365
Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
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live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing, experiential marketing software, experiential marketing, promotional events, live marketing, event marketing software, roi, roo, kpi, return on investment, analytics, data, consumer insight, events, experiences, onsite
    
Limelight Platform
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