Published By: Uberflip
Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
As organizational structures get flatter, opportunities for meaningful global collaboration are increasing. However, without the right tools in place, those opportunities will go to waste.
Workplace by Facebook asked Harvard Business Review to find out how its audience is thinking about adopting, deploying and using social collaboration tools at work. The results show that the time to act is now.
Download this info-graphic to view the results from over 750 magazine and e-newsletter readers, customers and HBR.org users.
Published By: LiveAction
Published Date: Jan 22, 2019
In December of 2018, Sirkin Research was commissioned by LiveAction to identify the top network challenges faced by enterprise-level organizations in complex, hybrid networks. The survey was sent to network and IT professionals predominantly in large mid-market and enterprise companies with at least 1000 employees. The results are based on perspectives from 204 survey respondents, and provide rich insights into the network performance challenges large organizations encounter daily.
Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Headquartered in Chicago, Bean Suntory owns over 70 premium spirit brands from whiskey and rum, to vodka, cognac, tequila, and gin. Beam Suntory generates $4 billion in annual revenues.
But that revenue was in danger.
The company’s production software, Wonderware, which controls embedded systems driving almost every critical production process, was underpinned by ageing hardware. If it failed, production would come to a grinding—and expensive—halt.Every hour of downtime results in lost production, which can amount to millions of dollars in losses,” says Sanjay Kirtikar, Director Digital Technologies, Beam Suntory.
To ensure Wonderware never failed, Beam Suntory implemented hyperconverged clusters integrated with Nutanix Enterprise Cloud Platform software
The results were instant and outstanding. Beam Suntory expects a 25-35% cost benefit from lower support and maintenance efforts, and a 50% reduction in power usage.
It is breathing life into our existing energy resources
and creating new opportunities.
Better use of data has visible, tangible and immediate results.
It is helping energy companies become safer, more reliable
and more efficient.
This is good for both our wallets and our planet.
For more information visit: www.ibm.com/energy
or watch our webinar here
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product.
The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
There are success stories of businesses that have implemented Business Service Management (BSM) with well-documented, bottom-line results. What do these organizations know that their discouraged counterparts don't?
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Why read another little book about a BIG subject?
Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
Service virtualization tools simulate software components so end-to-end testing can proceed even when dependent components are not available. That means teams can perform integration tests sooner and more often, accelerating the delivery of high-quality, thoroughly tested applications.
The Cisco SD-WAN solution is a cloud-delivered overlay WAN architecture that enables digital and cloud transformation at enterprises. It significantly reduces WAN costs and time to deploy new services, and, builds a robust security architecture crucial for hybrid networks. Enterprises today face major user experience problems for SaaS applications on account of networking problems. The centralized Internet exit architecture is inefficient and results in poor SaaS performance. And branch sites are running out of capacity to handle Internet traffic which is a concern because more than 50% of branch traffic is destined to the cloud. More importantly there are many dynamic changes in Internet gateways and the SaaS hosting servers that lead to unpredictability in performance. The Cisco SD-WAN solution solves these problems by creating multiple Internet exit points, adding high bandwidth at branch locations, and dynamically steering around problems in real-time, resulting is an optimal SaaS
The gaming industry continues to grow rapidly, and it is projected to grow another 30%
in the next three years1
. Online gaming is driving this growth as the industry is making a
seismic shift from disk to digital. This shift comes with an abundance of opportunities and
challenges, as digital gaming makes it easier than ever to get games into the hands of more
players, in more places, in less time.
TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming
companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show
the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are
facing, and that mobile is taking over as the most popular gaming platform.
Most IT professionals today recognize that enterprise IT will be hybrid in the future. To provide the optimal foundation for each workload being deployed, the hybrid IT environment will include cloud-based infrastructures—from multiple providers—co-existing alongside infrastructure within the enterprise data center or a hosted environment.
But not all hyperconverged solutions yield the same results. The right hyperconverged infrastructure can meet your IT needs both today and well into the future. In this paper, we will talk about where your data center needs to be in the next five years to meet changing business demands, and how the roles of IT professionals will evolve. We will also review “hyperconvergence” models, and how they can best meet your IT needs both today and in the future, as well as the benefits you can expect along the way. Finally, we discuss what to look for in the right hyperconverged provider, who will position your IT department for success.
This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. It analyzes the results from a user survey, conducted on SAP's behalf by IDC, that explores these issues.