The General Data Protection Regulation – or GDPR – is a European
Union (EU) law that protects the rights of individuals with respect to
their data. Adopted as an EU law in April 2016, organizations that hold
data about any resident of the EU must be compliant by May 2018.
With attention-grabbing fines of €20 million or 4% of global annual
turnover, GDPR commands attention at the highest levels. And despite
the “legalese” that compliance suggests brands utilize, the brands that
balance legal compliance with a human approach will turn GDPR to
This white paper provides a series of actions you can take to make
the most of GDPR to both enhance your customer relationships and
20% of customers will be responsible for 80% of profit – or
so says The Pareto Principle, also known as the “rule of the
vital few.” So, while marketers are trying hard to increase market
share, they should be equally (or even more) concerned about
nurturing the customer relationships they already have. That
means finding ways to strengthen bonds with your best
customers and figuring out how to turn good customers into
Personalization, truly helpful support, data-driven contextual
marketing, re-engagement strategies, gamification… There’s
an almost overwhelming number of options out there, each
touted as your golden key to an enduring bond with your users.
In the pages that follow, you’ll learn about five strategies to drive
engagement and retention with actionable tips from Selligent
clients – top brands that are at the forefront of creating and
sustaining customer loyalty.
Published By: Epsilon
Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
Published By: BlueCat
Published Date: Aug 20, 2013
To enable always-on application access and business connectivity, you need a rock-solid network foundation. The increasingly complex, dynamic and fluid relationship between networks and devices requires a new approach to IP Address Management (IPAM) – one that unifies mobile security, address management, automation and self-service to provide actionable network intelligence and a broad span of control. This paper discusses the critical role of IPAM in providing a smarter way to connect mobile devices, applications, virtual environments and clouds.
Published By: Limeade
Published Date: Mar 14, 2016
Stress is one of the top issues that affect our well-being. When money gets tight or relationships get frazzled, it can lead to unhealthy and unproductive behaviors. This tip cheat has five ways to combat the most common stresses we face.
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Published By: Genpact
Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
Published By: SAP Inc.
Published Date: Jun 16, 2009
CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
Published By: Epsilon
Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
Here at Aria Systems, we live and breathe all things related to
monetization via customer care and relationships. We live in a
world where recurring revenue management is becoming a dominant theme. Lately there’s been a natural gravitation to the Internet of Things/Internet of Everything, and the synchronicity between the business models the IoT produces and how Aria is serendipitously designed to support all of it. Simply put, we want people to think a lot about the new age the IoT heralds. To that end, this post is the first in a series intended to explore the monetization of the IoT in some depth; i.e.,the Monetization of Things.
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business
models that reflect the value of the relationship with the customer.
The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
As the number of tactics available to marketers has multiplied, it has become
harder and harder for many to determine where they should focus their resources.
Digital marketing, in particular, is becoming increasingly sophisticated and offers
opportunities for highly targeted and effective campaigns.
But as B2B marketers are designing integrated programs, many overlook a tactic
that has successfully generated leads and closed sales for decades: telemarketing.
Strategically deploying telemarketing to enhance engagement, nurture prospects
and improve your data can make the difference between revenue that goes to
your bottom line and revenue that goes out the door.
This kind of direct, one-to-one communication has a natural connection with the
B2B world, a field built around relationships and tightly targeted audiences.
Published By: Tripp Lite
Published Date: May 15, 2018
A Practical Guide to IDF/MDF Infrastructure Implementation
Once relegated to early adopters and casual home users, VoIP (voice over Internet protocol) has matured. An essential element of any unified communications (UC) system, it is now the standard method of voice communication in business, education, government and healthcare. If your organization has not already migrated to VoIP, the question is not so much if it will, but when. Cost is the primary driver, since the data network performs double duty by carrying voice traffic as well. VoIP also offers capabilities that far exceed traditional phone systems, with unified communication platforms promising to integrate messaging, mobility, collaboration, relationship management, zoned security, intelligent call routing, disaster recovery, video, teleconferencing, status updates and other advanced features.
The transition to VoIP presents a number of challenges, including
assessing the ability of your network to handle not only additio
Published By: Marketo
Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.