Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach,
Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
Although interest in machine learning has reached a high point, lofty expectations often scuttle projects before they get very far. How can machine learning- especially deep neutral networks- make a real difference in your organization? This hands-on guide not only provides the most practical information available on the subject but also helps you get started building efficient deep learning networks.
When it comes to data-inspired growth, cutting costs isn’t the answer. As a CFO, you’re in a strong position to help teams explore what is possible within a business, under what constraints and in what time frame. Envision yourself as a strategist, enabler, and connector. In addition to appeasing your executive teams and shareholders, you’re also in a strong position to help your company reach new heights. Examine the nuances within your data, and align around a common set of growth goals. Download this white paper to learn more.
Keeping aging switchgear performing at optimum performance levels can be challenging. When it comes to the reliability of an electrical distribution system, it’s not a question of if a system component will malfunction, but when. Electrical equipment ultimately degrades and reaches the end of its useful life, no matter how much maintenance is performed. And, with the advancements in the design of the new circuit breakers, those with older technology are no longer considered sustainable solutions.
Plant managers and engineers must ensure continuity of operations and develop a plan to replace or upgrade aging switchgear. Facilities without a properly-implemented strategy put operations at risk that could lead to safety issues, equipment damage and/or downtime.
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors.
IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market.
Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
Rising urbanization and upward of a billion vehicles in operation across the world have brought unprecedented levels of traffic and congestion to our major towns and cities. On the frontline are the emergency dispatchers and responders. Every day, they face complex challenges as they attempt to navigate through congested traffic, unexpected road closures and work zones in a timely manner.
It is therefore vital for the real-time information they receive to be as accurate and fresh as possible, so that crucial, split-second decisions can be taken correctly, enabling all designated units to reach the incident location as fast as possible.
This whitepaper aims to dispel the fear and confusion surrounding encryption. It demonstrates how organizations can move forward with an encryption strategy in a manner that is simple, practical and achievable. So let’s start by setting the record straight on a few myths.
Digital transformation is disrupting traditional, tried-and-true business process and leaving many enterprises scrambling for alternatives. Although the customer remains king for business success, data is quickly becoming an organization’s most strategic asset for reaching, interacting with and retaining customers.
With ransomware attacks on the rise, a strict regulatory environment, and nimble, competitive upstarts entering the market, protecting and extracting value from your most strategic asset is a business imperative — and a formidable challenge.
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens.
In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
Ovum's 1H18 Location Platform Index is a tool that assesses and ranks the major vendors in the location platform market, with particular reference to the mapping and navigation space. The index evaluates vendors on two main criteria: the completeness of their platform and their platform's market reach.
It considers the core capabilities of a location platform along with the information that the platform opens to developers and the wider location community. The index provides an overview of the market and assesses the strengths and weaknesses of each player. It also highlights the key trends in the mapping space that vendors must keep up with if they want to stay ahead of the game.
Published By: CheckMarx
Published Date: Jun 21, 2019
DevSecOps, modern web application design and high-profile breaches are expanding the scope of the AST market. Security and risk management leaders will need to meet tighter deadlines and test more complex applications by accelerating efforts to integrate and automate AST in the software life cycle.
With the advent of big data, organizations worldwide are
attempting to use data and analytics to solve problems previously
out of their reach. Many are applying big data and analytics
to create competitive advantage within their markets, often
focusing on building a thorough understanding of their
High-priority big data and analytics projects often target
customer-centric outcomes such as improving customer loyalty
or improving up-selling. In fact, an IBM Institute for Business
Value study found that nearly half of all organizations with active
big data pilots or implementations identified customer-centric
outcomes as a top objective (see Figure 1).1 However, big data
and analytics can also help companies understand how changes
to products or services will impact customers, as well as address
aspects of security and intelligence, risk and financial management,
and operational optimization.
The perimeter continues to dissolve, and the definition of endpoint is evolving, according to results of the SANS 2016 Endpoint Security Survey, now in its third year.
As we might expect, 90% or more consider desktops, servers, routers, firewalls and printers to be endpoints that need to be protected. After that, respondents include other less-typical devices in their definition of endpoints that warrant protection: 71% include building security (access/ surveillance), 59% include employee-owned mobile devices and 40% consider industrial control systems as endpoints that need to be protected. Some respondents also consider POS devices, smart cars, emulated endpoints in the cloud and wearables as endpoints needing protection, highlighting the diversity of thinking among respondents.
An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration.
Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.
Fear of data misuse has led to both general and industry-specific data-privacy regulations worldwide that many organizations now must meet, and it’s important to embrace their requirements. The role of data-holding organizations has increasingly shifted to being stewards of information, in particular in the United States and the European Union (EU). And failure to comply with regulations can mean not only reputational damage, but substantial fines and even jail time. Just meeting compliance mandates, though, may not help you actively spot and stop a data breach.
The headlines are ablaze with the latest stories of cyberattacks and data breaches. New malware and viruses are revealed nearly every day. The modern cyberthreat evolves on a daily basis, always seeming to stay one step ahead of our most capable defenses. Every time there is a cyberattack, government agencies gather massive amounts of data. To keep pace with the continuously evolving landscape of cyberthreats, agencies are increasingly turning toward applying advanced data analytics to look at attack data and try to gain a deeper understanding of the nature of the attacks. Applying modern data analytics can help derive some defensive value from the data gathered in the aftermath of an attack, and ideally avert or mitigate the damage from any future attacks.
There’s no getting around it. Passed in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) replaces the minimum standards of the Data Protection Directive, a 21-year-old system that allowed the 28 EU member states to set their own data privacy and security rules relating to the information of EU subjects. Under the earlier directive, the force and power of the laws varied across the continent. Not so starting May 25, 2018.
The right identity and access management solution can integrate with a healthcare provider’s EMR system to help keep sensitive medical data safe—and keep the organization compliant. It can provide valuable insights and visibility into accounts, access privileges and entitlements, across the wide range of users. By closing the gaps in identity protection, organizations can fight the threats of inadvertent misuse and intentional theft that may lead to security breaches.
Firms face loss of Intellectual property (IP) and breaches of sensitive data as a result of account takeover (ATO). Risk-based authentication RBA plays an important role in the identity and access management (IAM) and risk mitigation of ATO across a variety of user populations (employee-facing [B2E] users, partners, clients, and consumer/citizen-facing users).
New headlines provide ongoing evidence that IT Security teams are losing the battle against attackers, reinforcing the need to address the security of enterprise applications.This Analyst Insight reviews several practical steps you can take to get started now.