Traditional purchasing habits and brand loyalties are a thing of the past. They've grown accustomed to shopping and interacting with businesses over the Internet. They want personalized service and satisfying experience. Learn what you can do to keep up with these trends.
As it has been the trend over the last decade, organizations must continue to deal with growing data storage requirements with the same or less resources. The growing adoption of storage-as-a-service, business intelligence, and big data results in ever more Service Level Agreements that are difficult to fulfill without IT administrators spending ever longer hours in the data center. Many organizations now expect their capital expense growth for storage to be unstoppable, and see operating expense levers - such as purchasing storage systems that are easy to manage - as the only way to control data storage-related costs.
As a purchasing executive or vendor management professional, your goal is to balance business value, cost and associated risks when sourcing and managing technology vendors. Download this whitepaper and learn:
• To identify internal drivers that shape sourcing strategies
• Best practices for developing a new T&M sourcing strategy
• 5 key sourcing and vendor management activities that strengthen your sourcing strategy
Published By: EvolveIP
Published Date: Sep 15, 2015
Evolve IP has created an easy-to-use, comprehensive financial tool designed to estimate the costs of purchasing, installing, maintaining, and administering an on-premise PBX deployment – not just upfront, but over five years. When completed, the tool gives you the ability to analyze your decision from a cost perspective.
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Download this guide and learn:
• The main concerns guiding purchasing decisions in the performance marketing space
• A comprehensive overview of the major features offered in today’s marketplace
• The differences between SaaS, affiliate network, and in-house solutions
• Guidance in selecting a solution to fit your business objectives and marketing goals
This demo shows how Intuit Quickbooks Enterprise Solutions enabled by IBM Smart Business offers a smarter way to acquire, use and support business applications. Find out how you can use this software solution for your business to simplify inventory, purchasing, sales, and payroll, enabling you to cut costs and complexity.
Published By: IBM ILOG.
Published Date: Jul 14, 2009
Increase success at point-of-contact with more frequent and focused cross-sell and upsell improve customer and partner satisfaction with better service and support. Increase revenue, profitability and wallet-share through greater acceptance. Improve auditability with consolidation of siloed and divisional approaches. Learn more today!
Published By: SnowFlake
Published Date: Jul 08, 2016
This EMA case study profiles the implementation of the Snowflake Elastic Data Warehouse, a new generation of cloud-based data warehouses, by Accordant Media. This document details significant tangible and intangible improvements and opportunities the Snowflake solution created for the Accordant Media infrastructure and analytical teams.
Published By: Genius Inc
Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
This webinar will discuss the challenges in designing a workable change management process, defining approval workflows, and conforming to IT governances such as Sarbanes-Oxley and SAS70. This webinar will also show you how quickly Numara FootPrints Change Management can help you effectively and easily manage change, ensure compliance in IT, as well as other functional areas of your business. Learn more today!
Software Compliancy issues are time consuming and are an expensive undertaking. See how easy Software Compliance can be with Numara® Track-It! ®. Software License Management is included with the Numara® Track-It! ® Audit license at no extra cost! • Manage Software Serial numbers and activation keys • Understand which software you own, lease or rent; where they are located and when they expire • Easily identify assets which may have license overages • Fully integrated with the Numara® Track-It!® Inventory and Purchasing modules
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Sponsored by: NEC and Intel® Xeon® processor
The goal of ESG Lab reports is to educate IT professionals about emerging technologies and products in the storage, data management and information security industries. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by NEC Corporation of America.
Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.
Published By: ForgeRock
Published Date: May 05, 2015
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by ForgeRock.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Availability, performance, user interface... Nobody cares. The age of the enterprise is here! Customers are now automatically purchasing any product you release, ensuring the longevity of your enterprise.