1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time.
From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards.
Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey?
Read this solution brief to learn the five pillars of success for the banking customer journey.
Learn the Pros & Cons of Leaders in the Engagement Space to ID the Best Solution for Enterprise Marketers
The first-of-its-kind Forrester Wave™ on Mobile Engagement Automation helps digital business and marketing professionals make the right choice to power that next level of hyperpersonalized customer engagement — whether on mobile, or not.
Get your complimentary report to learn:
? Which vendors Forrester analyzed based on a 30-criteria evaluation
? How these vendors differ on current offering, strategic vision and market presence
? Why more companies are investing in mobile engagement automation
? The considerations needed to make the right choice for enterprise marketers
This case study will detail how using VidyoConferencing has allowed the Italian Police Forces in Verona to greatly improve their com¬munication systems and reduce costs during investigations and daily law enforcement activities.
Personal Telepresence is the next generation in video communication. It delivers affordable, universal, and reliable video communication. The VidyoConferencing system provides the solution to the business and technical challenges of personal telepresence
Videoconferencing endpoints will grow by an order of magnitude in the next few years. The videoconferencing use model is going through a tremendous transformation. The decades-old conference room model is quickly giving way to more effective solutions. Download this whitepaper to discover more.
Mobility is already the springboard for considerable business innovation. Soon, mastering mobility will be a prerequisite for even doing business. The decisions organizations make now regarding mobility, in this still formative stage, will shape how well they will perform for years to come.
Download this whitepaper to discover how VMware backs its pioneering business mobility technologies and solutions with a leading market presence and an unmatched track record of innovation in the modern end user computing space. Organizations seeking a measurable impact on their industries and with their customers can turn with confidence to VMware to help them harness the transformative power of business mobility, on any scale, today and going forward.
A As the healthcare industry shifts focus from volume to value, standardization is needed to accurately benchmark labor resource utilization. This is the premise of a survey conducted by HealthLeaders Media and sponsored by Kronos. What constitutes direct patient care? Hands-on patient assessment, administering medications, and performing procedures clearly top the list. But can other activities be considered direct care too—even those not conducted in a patient’s presence?
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization.
This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Published By: Qualtrics
Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program.
Of course, a key part of mapping the customer experience includes identifying key moments of
truth or moments of consumer brand interaction that shape brand perception and loyalty.
In the digital age, many key moments of truth for your customers are happening online. This means
that more and more of your consumers, brand perceptions and attitudes will be based on purely
digital interactions (in-app, website, wearable tech, etc.). This has made understanding your
customers’ digital interactions an essential part of any customer experience program. “It has been
said that VOC programs without a web presence engage only 2% to 10% of those who interact
with their website” (marketing sherpa). As we move into the future, this trend will continue.
We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet
internet usage just exceeded desktop use for the first time (GS StatCoun
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Featuring Gartner Research
Gartner recently conducted research to evaluate innovative products and services to comprise its report: “Cool Vendors in Human-Machine Interface, 2016.” Explore the organizations that are transforming how we interact with our devices in the workplace. Receive special insights into a paradigm shift in the way we work known as Infopresence, which is enabled by the Oblong technology spotlighted in the report.
Growing your enterprise is an ongoing priority. And, as the
application economy continues to expand, it’s likely that
you’re looking at digital business initiatives to fuel a significant
portion of that growth. Among the most promising objectives
of such a strategy are:
• Providing superior digital experiences for consumers
• Expanding markets and revenue streams through
• Connecting employees and partners to enterprise
data anywhere, anytime
• Launching innovative new services for the Internet
of Things (IoT)
Successfully executing a digital strategy requires the ability
to launch new apps and coordinate your digital presence with
partners. Application Programming Interfaces (APIs) create
the connectivity required to share enterprise data and digital
content with those apps and partners over the Internet.
APIs are a critical component of digital business—empowering
developers to build apps across any channel and enabling
partners to incorporate your dat
Published By: Incapsula
Published Date: Nov 06, 2017
Distributed denial of service (DDoS) attacks have become a fact of life for any business with a web presence. Whether you’re an enterprise, e-commerce business, local organization, or government offce—it’s merely a matter of time before you’re going to have to deal with the inevitable DDoS attack. The question is what can you do before an attack so you can have adequate defenses already in place.
This handbook is a practical guide for planning and executing a DDoS response plan. It outlines pragmatic steps and best practices for choosing and setting up the right mitigation solution for your organization, how to authoritatively respond to an attack, and conduct a thorough post-attack analysis for developing follow-up defense strategies.
The concept of all centralizing all communication methodologies (presence, instant messaging, voice, video, and messaging services) within a single system, a.k.a. unified communications or UC, is not new. One of the most popular platforms is Microsoft. In fact, Microsoft has indicated that it has 110 million Skype for Business or Lync users around the world.
However, many organizations have yet to fully embrace the video conferencing capabilities available within Skype for Business / Lync. Overall we view Skype for Business (SfB) video conferencing as an excellent choice for sessions involving only SfB users. However, the SfB experience is focused more on content sharing and less on live video.
Download this whitepaper to learn 12 situations in which users may wish to use a different video conferencing tool. In this paper, Wainhouse also compares two options for companies seeking better video capabilities.
How Windows Phones Combine Email, Messaging, Voice, and Presence in a Secure, Collaborative Environment. This paper explains why unified communications is essential and why Windows® Phones are ideally suited to serve as the "mobile connection" in a unified communication environment.
Published By: Balihoo
Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.