Published By: Location3
Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads.
However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
If you work in the service or hospitality industry, you know the business impacts of new legislation are a constant concern. Laws regulating wages, overtime and paid sick leave can affect the bottom line if your business doesn’t comply, and now a new beast is rearing its head. The Fight for Fifteen movement is gaining momentum, pushing for a $15 minimum wage and inspiring lawmakers to explore new legislation designed to improve labor scheduling in restaurants, and in turn, the lives of employees. What does that mean for your business? This eBook will break down what you need to know, from the impacts on owner-operators to ways you can get in front of the issue.
Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Looking at the success stories of Alipay and WeChat Pay in their home market of China reveals just how quickly these two payment options have become the two largest ewallets in the world. In 2008, Alipay was a dedicated payment service for Alibaba’s Taobao marketplace. Of course at the time, Taobao had 80 million users (Source: “China’s new fintech empires”, CB Insights, 2018). Fast forward 10 years – thanks largely to China’s mobile internet boom -- and Alipay has over 600 million active users (Source: Alipay). While a more recent entrant, WeChat Pay has achieved tremendous success riding on the success of the being the number one messaging and social app in the country. During the 2018 Chinese New Year, 768 million ‘red envelopes’ were sent as gifts on WeChat and paid for using WeChat Pay. The dominance of these two methods in China is indisputable:
Published By: Sage EMEA
Published Date: Jan 29, 2019
Sage pays close attention to what your business demands
For nearly 40 years, Sage has followed through on its founding commitment: Making sure we deliver what our customers need. That dedication has helped us become one of the world’s largest suppliers of enterprise management solutions, used by more than 3 million businesses of all types and sizes around the world.
Sage helps drive today’s business builders with a new generation of solutions to manage everything from money to people wherever they’re needed, offering the freedom to work with mobility. Above all else, we’re driven to satisfy our customers and keep them coming back.
That commitment has paid off. We beat SAP (19), Oracle (25) and Microsoft (34) with our Net Promoter Score (NPS)—a respected customer-satisfaction, customer-experience, and loyalty indicator widely used by Fortune 500 companies.
The industry NPS average is 31.75, meaning we are 58% better than the average, and 88% above our closest competition. It shows t
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
Competitive threats and mushrooming client demands erode the bottom line for many agencies. This eBook provides actionable steps to help you keep your best employees and deliver profit growth, by:
• Ensuring you get paid enough for every engagement
• Empowering your staff to reign in over-servicing
• Making your strategic value clear to clients
With the right EHR in place, participation in health care quality management programs not only helps you provide great care to your patients, but can also help increase your bottom line. However, the rewards are only worth seeking if the cost—in time and money—of collecting and reporting data to these quality programs doesn't outrun the potential gain. This is where your EHR and the services provided by your EHR vendor can make a significant difference.
Published By: Zingbox
Published Date: Nov 08, 2017
The Internet of Things (IoT) is a rapidly expanding part of the global information economy, yet security exploits show that more attention needs to be paid to making the IoT safe. Companies deploying IoT infrastructure, whether for their own use or to provide IoT services, as well as the manufacturers of IoT devices, should look to build in security from day one. This report describes the challenges inherent in securing the IoT. And explains how IoT security differs from conventional IT security.
Published By: Location3
Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others.
Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
Published By: CareCloud
Published Date: Apr 27, 2015
Learn 6 best practices to make the most of your medical accounts receivables. Get CareCloud’s new white paper: “6 Key Strategies for Medical A/R Management” to ensure you’re getting paid what you deserve.
Ironically, the most important business decisions are too often based not on the best available data and analysis, but on the judgment calls of HIPPOs — the highest-paid people in the organization. In large part, these individuals became HIPPOs in the first place because, over the course of their professional careers, their intuition and gut feel has tended to be more right than wrong.
This approach may have sufficed in simpler, slower-moving times. But modern enterprises are too connected and too fast-paced for important business decisions to be made strictly on individual intuition and gut feel. For better-informed decision-making, your organization’s decision-makers need timely access to information they can rely on.
While the legal requirements to provide employees with paid or unpaid leave for family and medical issues become more complex, the leave-management tools and services available to employers continue to expand.
Employers with the budget to do so are outsourcing—often to a single vendor—leave-management tasks for the federal Family and Medical Leave Act (FMLA) and Americans with Disabilities Act (ADA), and state and local leave ordinances, according to recently released findings from a survey of 1,203 employers conducted in 2017. Employers with the resources to manage leave internally are increasingly using technology to assist them.
Published By: Datarobot
Published Date: May 14, 2018
Founded in 2000, Trupanion is a Seattle-based company that provides allinclusive medical insurance policies for pet owners. A challenge for insurance companies is the need to quickly process claims to determine whether a claim should be paid automatically. In the comparatively small world of medical insurance for cats and dogs, however, only about 1% of pet owners hold insurance policies. Most veterinarians expect pet owners to cover the full bill for their pets’ treatment, making the insurance claims process a manual and time-consuming effort.
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
What you don’t know could hurt you. From short-term family leave that only Vermont offers to leave that 25 states offer for victims of crime and violence, the land of unusual leaves is full of potential pitfalls and hazards for HR.
If you don’t know the diverse landscape of personal and family leaves that states allow, you run the risk — and could face the potential consequences — of noncompliance, reduced productivity, and employee disengagement.
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer.
In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners.
And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully.
Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
Published By: Sprinklr
Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.