A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
"Discover why ninety-four percent of organizations surveyed are already modifying, overhauling, or reassessing their network infrastructure to facilitate application delivery in hybrid- and multi-cloud environments.
Read this e-book to learn why you should re-architect your network infrastructure to optimize application delivery:
1. Ensure end-to-end network visibility for your operations
2. Gain real-time analytics for application optimization and uptime
3. Scale your application infrastructure according to workload demand
Read the e-book today to find out all six must-haves for application delivery in the cloud."
Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
As organizations have improved service delivery, they have also turned their focus to presenting business value more positively. These organizations are beginning to develop true BSM systems in two ways: by understanding the metrics that successful businesses employ to determine the value of IT, and by linking these metrics and associated business services to IT infrastructure components.
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
ASG's Business Service PortfolioT (BSPT) Virtualization Management provides comprehensive oversight, inspections, discoveries, warnings, diagnostics, and reporting for the critical technology and administrative disciplines involved in virtual workload management. This is all done in parallel with physical systems management.
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
In order to provide high quality, cost effective business services in complex, distributed environments, improved IT management strategies are required. Business Service Management (BSM) is a strategic approach to managing IT services in support of improved business performance.
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
Organizations are drowning in content. They don't know what they have, and they can't find what they need when they need it. While they spend significant time and money to manage content stored among a host of disconnected systems, their efforts are less than fully effective.
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
Application modernization is a powerful method for extending the life and improving the business value of a company's critical application assets. It provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support.
This paper can help you achieve successful legacy modernization projects. It presents practical steps for starting application modernization projects and describes the benefits of three high payback strategies. It also reviews the criteria for evaluating a variety of modernization tools.
Published By: Flexera
Published Date: Feb 19, 2019
Driven by easy-to-consume infrastructure and services, the adoption of public cloud surged in 2018. As a result, enterprises are seeking cost management solutions tools to curb waste, optimize cloud costs, and increase transparency. However, businesses must also factor the cost of licensed software into this equation, otherwise they may leave significant savings on the table.
The ""Software License Management as a Critical Part of Cloud Cost Optimization"" white paper by industry analyst Enterprise Management Associates explores the consequences of not considering software license costs when deploying in the cloud and pinpoints why it occurs. Download the white paper to learn how.
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Published By: Zynapse
Published Date: Aug 17, 2010
An exclusive success story of a Fortune 200 enterprise.
Learn how the master data management initiative delivered:
. A unified view of the master data across the enterprise
. Accelerated ROI realization from massive ERP investments
. Inventory optimization by duplicate identification
. Improved operational and process efficiencies
So what lessons can operators learn from the past experience with server virtualization? Beware of merely shifting costs from capital to operating expenditures. Be selective in virtualizing the right resources and functions driven by the business need, and not the technology lure.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
Published By: HPE Intel
Published Date: Mar 15, 2016
To free up staff resources to focus on strategic business initiatives, many IT leaders are considering engaging a partner to handle ongoing data center maintenance and optimization. But, too often, data center management services fall short of expectations. Standard care services may be limited in scope, and may not support the range of legacy hardware already in the data center. Conversely, complex managed or outsourced services may involve a costly, fully-customized engagement, in which costs are unpredictable, and control is wrested away from the enterprise. Finally—and perhaps most importantly—many data center management service providers seem to lack the innovative spark that will ensure continuous improvement to data center operations.
As the use of cloud solutions in government increases, both business and IT leaders are recognizing that the safety and success of their business depend on finding ways to take full advantage of cloud innovation while ensuring consistent service levels, data management and privacy, and user experiences. Hybrid IT management includes aligning the organization around service levels, cost control, security, and IT-enabled innovation.