Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
“Security” is the number one issue holding business leaders back from the cloud. But does the reality match the perception? Keeping data close to home, on premises, makes business and IT leaders feel inherently more secure.1 But the truth is, cloud solutions can offer companies real, tangible security advantages. Before you assume that on-site is the only way to keep data safe, it’s worth taking a comprehensive approach to evaluating risks. Doing so can lead to big benefits.
Think back to the last time all of your employees were in the office, at their desks, on the same day. Having trouble? Between travel schedules and off-site meetings, remote staff and teleworkers, flexible schedules and sick days, it’s no wonder that having everyone in the office at the same time has become a rarity. Balance that with the fact that in today’s competitive business climate, organisations are driven and employees are measured by achieving results, and it’s clear how important it is to maintain productivity no matter where staff are located. But it’s not always easy to do. Here are five ways you can improve employee productivity in your organisation.
Jordan & Skala Engineers is a growing company with 5 offices. It needed a scalable solution to optimize their network and their resources as more and more work was distributed across sites. Using GlobalSCAPE WAFS files mirror instantly in real time using byte-level differencing. So as soon as a file is saved or closed, the file deltas appear in every other location on the network. Users are never waiting for files to upload, download, or open across a network.
Published By: Neverfail
Published Date: Jan 24, 2013
Neverfail Migrate offers a simple and powerful solution -- Replicates your data between servers, scalable server, application or site migration in minutes, identically clones your current production servers and more.
Published By: GENBAND
Published Date: Apr 01, 2014
See how GENBAND offers CIOs of large multi-site enterprises effective ways to reduce telecom spend by leveraging their IP data networks for inter-site, intra-enterprise multimedia communication and consolidation of connectivity to service providers.
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
For remote office protection, you can reliably get a backup and a DR copy of data at any location without the need for onsite expertise. Read this paper to learn more about the next generation of deduplication.
Data—dynamic, in demand and distributed—is challenging to
secure. But you need to protect sensitive data, whether it’s stored
on-premises, off-site, or in big-data, private- or hybrid-cloud
environments. Protecting sensitive data can take many forms, but
nearly any organization needs to keep its data accessible, protect
data from loss or compromise, and comply with a raft of regulations
and mandates. These can include the Payment Card Industry Data
Security Standard (PCI DSS), the Health Insurance Portability and
Accountability Act of 1996 (HIPAA) and the European Union (EU)
General Data Protection Regulation (GDPR). Even in the cloud, where
you may have less immediate control, you must still control your
sensitive data—and compliance mandates still apply.
"Businesses understand more than ever that they depend on data for insight and competitive advantage. And when it comes to data, they have always wanted easy access and fast performance.
But how is the situation different now? Today, organizations want those elements and more. They want IT to strip away the limitations of time with faster deployment of new databases and applications. They want IT to reduce the limitations of distance by giving remote and branch offices better and more reliable access. And in a global world where business never stops, they want IT to ensure data availability around the clock.
If IT can deliver databases and applications faster, on a more automated and consistent basis, to more locations without having to commit onsite resources, IT will be free to focus on more strategic projects."
This guide will introduce you to our Starter PKI Program, explaining how it works as well as the benefits it offers. We’ll also point you to a dummy company on our Web site where you can “test drive” the Program.
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Published By: Polycom
Published Date: Aug 16, 2017
"With the growth in remote workers, the
need for collaborative meeting spaces is on the rise to connect on and offsite workforces. Explore how you can maximize your video conference rooms to drive video adoption, facilitate deeper collaboration, defy distance across your organization and lead in the workplace."
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks
associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive.
Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
By managing latency well, your network can support cloud services, off-site backup and mirroring, and e-commerce – adding to your company’s bottom line and making your operations more efficient with happier users.
In many enterprises, marketing is a multichannel effort that
includes a wide range of touch points. The touch points
range from websites and email promotions to traditional print
advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the
offers the customers previously accepted or rejected. In addition,
emails launch without reference to online promotions and
websites present messages that disregard their visitors’ previous contact history.
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
Published By: Riverbed
Published Date: Sep 05, 2014
This white paper demonstrates how to increase profitability by reducing the operating costs of backup and archiving using Riverbed Whitewater and Amazon Glacier cloud storage, instead of traditional tape backup methods. A convenient checklist summarizes operational cost categories used to calculate this
ROI. These include ongoing monthly costs for media, labor, and offsite storage of backup data, and monthly costs for cloud storage of backup and archival data.
Companies today are as distributed as their customer base, with branch offices and
satellite locations scattered well beyond traditional boundaries. For many, these
distributed sites are the face of the company to the customer, with most—if not all—
customer interactions occurring in these locations and not in the corporate headquarters.
Banks and finance centers, retail stores and even urgent care centers all fit within the category
of the branch office, with each location connected to the corporate headquarters and, increasingly
each other. Together, they make up the distributed enterprise. However, each location is
its own entity and must be able to operate independently of headquarters to ensure business
can continue even if one or other locations experience technical issues.
Distributed locations, therefore, must be equipped to handle all manner of customer interactions
– and evolving customer expectations—and do so in a way that anticipates what the customers
want next. From pers
Published By: Symantec
Published Date: Nov 30, 2015
With just 7 percent of people still doing all their Christmas shopping in bricks and mortar stores, retailers of every kind need to get their e-commerce experience in gear. Whether it’s e-shopping, click and collect, or even browsing and wish lists – customers are offering you a bumper delivery of data and sales this Christmas. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal.