Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between.
Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
The workplace is changing rapidly to accommodate mobile and flexible work styles, as employees expect the same computing experience when working remotely as they get in the office. And those expectations are rising rapidly among all employees — not just in the executive hallways or engineering labs. To discover more about mobile work styles and client virtualization trends in today’s enterprises, Citrix Systems and HP commissioned Forrester Consulting to survey IT decision-makers in North America, Europe, and Asia for this Technology Adoption Profile (TAP). Coupled with Forrester’s existing Forrsights data, we found that IT is turning to client virtualization to manage the growing complexity that BYOD programs and mobility initiatives have created and is embracing end-to-end solutions to overcome the toughest client virtualization challenges concerning cost, performance, scalability, and security.