mobile strategy

MobileIron knows that cybercriminals are continuously generating more advanced ways to steal your data by any means necessary. That’s why we are committed to continually innovating and delivering new solutions that help our customers win the race against time to get ahead of the latest mobile security threats. As part of that commitment, MobileIron Threat Defense supports the five critical steps to deploying advanced, on-device mobile security. Our solution provides a single, integrated app that delivers several key advantages.

Office 365, Microsoft’s cloud-based productivity suite, includes online versions of Microsoft’s most popular solutions, like Exchange and SharePoint, storage through OneDrive, and several mobile apps, including Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Skype for Business. Office 365 is central to Microsoft’s strategy as the company evolves into a mobile-first, cloud-first software and solutions provider. Many MobileIron customers are increasingly using Office 365 on mobile devices instead of on traditional PCs. Therefore the ability to secure and deploy Office 365 on mobile devices using MobileIron is a common requirement.

MobileIron knows that cybercriminals are continuously generating more advanced ways to steal your data by any means necessary. That’s why we are committed to continually innovating and delivering new solutions that help our customers win the race against time to get ahead of the latest mobile security threats. As part of that commitment, MobileIron Threat Defense supports the five critical steps to deploying advanced, on-device mobile security. Our solution provides a single, integrated app that delivers several key advantages: • A single app of threat protection is fully integrated with EMM. • No user action is required to activate or update on-device security. • Advanced mobile security blocks known and zero-day threats across iOS and Android devices with no Internet connectivity required. • Machine-learning algorithms instantly detect and remediate on-device DNA threats.

Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort

This paper provides guidance for selecting and purchasing a virtual workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Recommendations for the most critical specifications are given to help you in defining an effective virtual workspace strategy for your environment. The intended audience for this paper is enterprises seeking to empower a completely mobile workforce while enabling IT administrators to manage and secure their rapidly changing networks. IT decision-makers and lineof- business leaders alike will find the insights presented helpful for executing a mobile conversion strategy.

This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.

There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.

Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.

Companies today can’t just “bolt on” mobile capabilities. To succeed, you have to put mobile first. Read—Moving Beyond BYOD to Mobile First: A 3-Step Approach for CIOs—to learn how a making mobile a core part of your IT strategy increases revenue.

Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring security risks. You need a mobile app security strategy to navigate the challenge. Read this guide to learn the top 10 must-haves as you build yours.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.

Big-box retailers often have the resources, product variety, and name recognition to get ahead of smaller competitors. However, small and midsize businesses are able to crush the big-box stores where it matters most—the customer experience. Whether by design, geography, or as a matter of principle, small and midsize retailers are closer to their customers and are able to engage them on a level that big-box stores simply cannot. This closeness—combined with the right retail management system—allows smaller business to deliver a superior shopping experience with: • Special orders • Predictive inventory analysis • Digital, mobile channels and device integration This white paper—written by Innovative Retail Technologies and sponsored by Epicor—explains how the right software solution leads to a more agile retail strategy, which then leads to a better experience for your customers.

Learn about the new IT landscape as it relates to the new integration and see why the need for a comprehensive integration strategy has never been more urgent than now.

Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.

xxx

The ultimate reference guide to taking your business mobile.

Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.

Gone are the days when mobility involved simply choosing a standardized device. Today, Enterprise IT leaders have to think about not just devices, but apps, data, storage, management (of devices, apps, content, and telecom expenses), security, and support. If you don’t consider your overall business goals as you develop and refine your mobility strategy, you risk investing in mobile technology for mobility’s sake alone. Smart decisions make it easier to adapt over time while keeping a lid on costs. Skyrocketing mobility costs are a common fear for organizations, but careful planning will help keep your mobility spend safely earthbound.

: Interested in knowing what CIOs and other IT executives really think about the future of enterprise mobility? Enterprise Mobile uncovers the results of a survey conducted to assess the business impact of enterprise mobility based on input from technology leaders. The webinar provides tips to prepare for the future of enterprise mobility, secrets to removing barriers to mobile strategy implementation, and shares trends around how other companies are embracing mobile security.

Creating a BYOD policy helps to minimize frustration and risk as you take advantage of cost savings. With a BYOD policy in place, you’ll be able to confidently move forward with your own BYOD program, staying at the forefront of mobility trends and fostering improved productivity and user satisfaction. Using a short template can help you identify the key elements that your policy should include. The more policy elements you’re able to cover in the template and the more elements you add on your own, the easier it will be to create the final, formal BYOD policy.

Find out what enterprise companies and their technology leaders think about the future of mobility by exploring the results of a recent survey. You’ll learn about the strategies organizations are using to implement mobility, obstacles they’re encountering along the way, and the drivers behind the push to go mobile. With 2014 just ahead, this document gives helpful suggestions for future planning.

Enterprise app decisions may be some of the most important decisions you make. This brief will help guide your organization by providing valuable insight on delivering, supporting and securing mobile apps.

MicroStrategy, a global innovator of mobile solutions, recently surveyed 500 U.S. organizations on the use of tablet computers to support sales activities across a large, diverse group of industries. The survey results suggested many companies are facing significant hurdles to sales enablement related to the limitations of their internal sales systems, which are largely not equipped for enabling sales processes out of the office. Find out how innovative companies are enabling their sales reps to be 10X more effective with mobile sales enablement apps.

Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.

Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.