mobile strategy

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Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: Skillsoft     Published Date: Mar 03, 2015
With smartphones and tablets becoming more commonplace in enterprise environments, the interest in mobile learning is growing. Many organizations see the promise of mobile learning, but actual implementations are still relatively rare. Is now the time to take the plunge into mobile learning? Is your organization prepared? It’s important for organizations to focus on some basic issues before making this important decision.
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skillsoft, development, programs, processes, business management, mobile learning, corporate education, courses, courseware, technology, resources, access, devices, support
    
Skillsoft
Published By: Box.net     Published Date: Jun 27, 2012
Today's most productive employees are mobile, your IT strategy must be ready to support them with 24/7 access to the business information they need across a range of mobile devices.
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mobile, empoweing your mobile worker
    
Box.net
Published By: FunMobility     Published Date: Aug 21, 2012
While many retailers today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key to retail success on multiple levels
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mobile engagement, crm, customer relationship management, mobile strategy, qr codes
    
FunMobility
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar
    
FunMobility
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site, pages
    
Webtrends
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Oracle     Published Date: May 22, 2012
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.
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oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing
    
Oracle
Published By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
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mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement, sales mobility strategy, smart phone, sales enablement, social media library, marketing rediness videos, customer enablement, personalized collateral, social reach, social sales reach
    
Ethofy
Published By: iCIMS     Published Date: Dec 09, 2013
Learn more about the rise of mobile technology and how to build a recruitment strategy to support it in this complimentary ebook published by iCIMS Hire Expectations Institute.
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icims, mobile, mobile hr, talent, new hire, new talent, online behavior, talent acquisition, hiring, hr management
    
iCIMS
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
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mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: TIBCO     Published Date: May 15, 2013
This paper will discuss the new IT landscape as it relates to the new integration, and argue that the need for a comprehensive integration strategy has never been more urgent. This strategy must not only take new data types into account, but also address the more fundamental issue of agility – because whatever the integration needs of an enterprise may be at the moment, they are certain to change rapidly.
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application integration, mobile, social, cloud, agility, integration strategy
    
TIBCO
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
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sales mobility, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management
    
ClearSlide, Inc
Published By: Oracle     Published Date: Apr 22, 2014
Ovum report on the transition to mobility and provide information on how to transform your mobile customer care strategy
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customer service, mobile customer care, sci, ovum, oracle
    
Oracle
Published By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
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mobile strategy, mobile development, mobile technology, customer engagement
    
Mobify
Published By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
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mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics
    
Mobify
Published By: TIBCO     Published Date: Aug 18, 2014
Today, the open API is one of the most powerful sources of competitive advantage. It comes down to the potential of your data and services. Download this new eBook to learn how a well thought-out API strategy can help you compete and grow in new ways.
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tibco, api, byod, end user intelligence, business intelligence, byod, mobile device users, business strategy
    
TIBCO
Published By: IBM MaaS360     Published Date: Oct 27, 2014
Mobile productivity is a must. Be sure you’ve addressed key mobile security considerations--read The Forrester Wave: Enterprise Mobile Management, Q3 2014.
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maas360, fiberlink, ibm, enterprise mobile management, enterprise mobile, emm, mobile management strategy, mobile device management, mdm, mobile device management solutions, application management
    
IBM MaaS360
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