Five things every CMO should know about APIs.
APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together.
In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses.
APIs open opportunities for new distribution channels
APIs connect businesses and enable growth with partners and developers
APIs are the foundation for data exchange in digital ecosystems
APIs create more customer value with existing business assets
Fill out the form to get the ebook and receive a copy via email.
How Six Companies Innovate with API Management
Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers.
In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
Published By: CheckMarx
Published Date: Apr 03, 2019
We live in an era of digital transformation.
Software is the backbone of this digital
transformation. Mobile, cloud, open
source, Internet of Things, microservices
and AI have made software more
complex. Over 80% of the code in
today’s software applications is open
source. Estimates show that there will
be 30 billion connected IOT devices by
2020. Furthermore, 85% of customer
interactions will be computer managed
by 2020. Software is everywhere. While
software has gotten more complex, timeto-market is the new name of the game
and enterprises can’t risk security slowing
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective.
For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console.
To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront.
With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
Big Data and analytics workloads represent a new frontier for organizations. Data is being collected from sources that did not exist 10 years ago. Mobile phone data, machine-generated data, and website interaction data are all being collected and analyzed. In addition, as IT budgets are already under pressure, Big Data footprints are getting larger and posing a huge storage challenge. This paper provides information on the issues that Big Data applications pose for storage systems and how choosing the correct storage infrastructure can streamline and consolidate Big Data and analytics applications without breaking the bank.
Published By: Forcepoint
Published Date: Jun 06, 2019
Things aren't what they used to be in the enterprise. Your employees are mobile and they're storing and accessing data in cloud apps—often in disparate networks. That presents a serious challenge for old-school threat-centric security models that force you to make decisions with little insight or broader context.
Download our eBook to find out how a human-centric, risk-adaptive approach to data security can free up your overwhelmed security team to focus on investigations that really matter.
Published By: Forcepoint
Published Date: Jun 06, 2019
Things are not as they used to be in the enterprise. Today’s employees are mobile, they’re storing and accessing data in cloud apps, and are in disparate networks. While the present-day digital world has changed, the objective of data protection has not: you must still ensure the security of your critical data and intellectual property without impacting an employee’s ability to do their job.
The key is to gain visibility into user interactions with data and applications. Once this is achieved, you can apply a level of control based on the specific user’s risk and the sensitivity or value of the data. An organization’s data protection program must consider the human point — the intersection of users, data and networks. Enterprises must remain vigilant of data as it moves across hybrid environments and highlight the users who create, touch and move data who may pose the greatest risk to an organization.
Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.
Published By: e-SignLive
Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries
out business. With so much being done beyond traditional office walls, many insurance companies, financial service
organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for
agents, representatives and personnel, and developing enterprise apps for these devices.
Nutzer von Mobilgeräten sind heutzutage verwöhnt. Sie erwarten, dass ihnen ansprechende Inhalte blitzschnell und optimiert auf ihrem Mobilgerät bereitgestellt werden – und das noch in der gleichen Qualität wie auf dem Desktop-PC. Einerseits stellen diese permanent mit dem Internet verbundenen Nutzer eine hervorragende Geschäftschance dar. Andererseits müssen Unternehmen komplexe Herausforderungen meistern, um solch hohen Nutzererwartungen bei der mobilen Bereitstellung gerecht zu werden. In diesem E-Book werden wir drei dieser Herausforderungen näher beleuchten und Wege aufzeigen, wie Sie diese durch Optimierungen für schnelle APIs, Apps und mobile Websites meistern. So lassen sich Umsätze sowie die Kundeninteraktion und Kundenbindung steigern.
Laden Sie das E-Book heute noch herunter, um zu erfahren, wie Ihr Unternehmen die heutigen Anforderungen im Mobilbereich erfüllen kann.
Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet.
Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance.
Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen
App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
Published By: Cisco EMEA
Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table.
And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same.
Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
Published By: Zendesk
Published Date: May 31, 2018
Be always on with your customers; wherever they are. With Zendesk Chat, your customer agents can engage with customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.
Das Thema Sicherheit droht, sich für Unternehmen zum Problem zu entwickeln. Die Zahl der Sicherheitsbedrohungen nimmt zu und die Angriffe werden immer raffinierter. Neue Technologien wie das IoT, mobile Lösungen und Hybrid IT-Umgebungen bieten zwar neue Geschäftschancen, bringen aber auch neue Risiken mit sich. Heutzutage reicht es daher nicht mehr aus, die Server auf Softwareebene zu schützen. Unternehmen müssen den Schutz bis auf die physischen Systeme ausweiten, um gegen Sicherheitsbedrohungen gewappnet zu sein. Angesichts der immer größeren Zahl an regulatorischen Bestimmungen im heutigen Geschäftsumfeld gewinnt die Einhaltung dieser Bestimmungen an Bedeutung – zum einen, um das
Sicherheitsniveau zu verbessern, zum anderen, um die Kosten zu senken, die durch die Nichteinhaltung dieser Bestimmungen entstehen. Da diese Aspekte von so kritischer Bedeutung sind, ist es wichtig, den Schutz der Hardware zu verbessern und das Sicherheitsniveau bis auf Lieferkettenebene zu erhöhen.
Enterprises are looking to innovations like big data, cloud-based services and mobile apps to improve decision making and accelerate business results. But legacy IT implementations—independent compute, storage and networking platforms, veneered with a hypervisor— often can’t deliver on the increased agility, scalability and price performance demands of this new era of IT.
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.”
Download it today.
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty.
Download today to learn how your business can Meet Today’s Mobile Mandate.
As professionals in a world that is now driven by self-improvement, we’ve become very skilled at setting goals. There is a plethora of mobile apps that exist solely to help us track goals and keep ourselves accountable. Goals are what keep us engaged, looking ahead and striving to be better. That’s the same reason organizations spend hours, weeks, months and years planning and trying to execute them. But what good is all that motivation, strategy and planning if organizations can’t execute those goals properly? Well, none really.
Published By: Commvault
Published Date: Jul 06, 2016
ENDPOINT DATA. It’s often one of the most forgotten aspects of an enterprise data protection strategy. Yet, content on laptops, desktops and mobile devices is among a company’s most valuable data even while it’s potentially at the greatest risk. According to IDC there will be some 1.3 billion mobile workers by 2015. However, only half of enterprises today are using some type of endpoint backup. That means that the volume of endpoint data that is in jeopardy is nothing short of significant.
Download to read the buyer's checklist on endpoint data protection!
Published By: Commvault
Published Date: Jul 06, 2016
How do you maintain the security and confidentiality of your organization’s data in a world in which your employees, contractors and partners are now working, file sharing and collaborating on a growing number of mobile devices? Makes you long for the day when data could be kept behind firewalls and employees were, more or less, working on standardized equipment. Now, people literally work on the edge, using various devices and sending often unprotected data to the cloud.
This dramatic shift to this diversified way of working has made secure backup, recovery and sharing of data an exponentially more difficult problem to solve. The best approach is to start with a complete solution that can intelligently protect, manage and access data and information across users, heterogeneous devices and infrastructure from a single console - one that can efficiently manage your data for today's mobile environment and that applies rigorous security standards to this function.
Technology enables business transformation To thrive in today’s idea economy, small and midsize companies like yours are using technology to transform their business. Like your peers, you know that mobile applications, cloud-based solutions, and advanced analytics can help you increase productivity, reduce costs, and grow your business. Older servers, storage, and networking products weren’t built to handle the exploding amount of data that is being shared today. In order to take advantage of these modern applications, many companies have found that they need to close the gap between what their business demands and what their IT systems can deliver.
In today’s dynamic business environment where applications and data are accessed outside of traditional corporate boundaries, IT must embrace the needs of both the business and an ever present mobile workforce. Download this asset to learn more about working to support initiatives that keep the business agile and growing, and employees productive.
Sponsored by: HPE and Intel®