This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Published By: Riversand
Published Date: Oct 30, 2017
MDM can add value to the business in many different ways. It most often does so indirectly, as an enabler for other business and IT initiatives. Some of these areas of potential benefit support shorter-term or tactical efforts at helping the business operate more efficiently — that is, they help to reduce the cost bases to "run the business." Some benefit areas of MDM are related more to helping users "grow the business." That is, they help to increase the revenue and market share within a given business model or framework. Yet other areas of opportunity fall into the "transform the business" arena — for example, allowing customer support representatives to perform inside sales activities enabled by trusted customer and product master data.
IBM Multiform Master Data Management manages master data domains - customers, accounts, products - that have significant impact on the most important business processes and realize the promise of Service Oriented Architecture (SOA). IBM is the only vendor that delivers an integrated MDM product with significant out-of-the-box functionality for each MDM usage style - collaborative, operational and analytical - across multiple data domains, thereby managing the complete data lifecycle.
IBM® InfoSphere® Master Data Management (MDM) helps
organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help
-Increase user productivity
-Improve sales and marketing performance to increase win rate and revenue
-Mitigate risks associated with poor customer data
Download here to learn more!
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.
The MDM of product data solutions market segment grew nearly 9% in 2013. Increasingly, end-user organizations are exploiting MDM as the heart of a digital business transformation. This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs.