Nicht vernetzte Marketinglösungen kosten bares Geld
61 Prozent der Unternehmen verlieren Einnahmen aufgrund ihrer Marketing-Technologien – das lässt sich vermeiden.
Wer seine Marketing-Technologien nicht konsequent aufeinander abstimmt, der lässt wertvolle Umsatzpotenziale ungenutzt. Das belegt eine neue Studie von Avanade und Sitecore. Die Studie macht deutlich, vor welchen Herausforderungen Unternehmen bei der Optimierung ihrer Customer Experience stehen – und beschreibt, welche Möglichkeiten Unternehmen damit verpassen. Lesen Sie, wie Sie das Beste aus Ihren Marketing-Technologien herausholen – und Ihren Umsatz nachhaltig steigern.
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches.
Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing the right MarTech solutions.
Get this guide to discover the most common MarTech solutions—and what questions you need to ask of any potential marketing solution provider before you commit.
There seems to be no end to the growing number of marketing technologies available today. Currently, there are 4,000 MarTech solutions on the market—a 2500% increase over 2011. With so many options, identifying the right ones and getting them to work together isn’t easy. How do you do it? By choosing an open platform that offers pre-integrated apps, offering an open infrastructure for future innovations.
Read how successful Modern Marketers are spending more time innovating and less time integrating.
Published By: Brightcove
Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Published By: TrendKite
Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Published By: Oracle OMC
Published Date: Nov 30, 2017
To say the marketing technology landscape or ecosystem is a crowded space would be an understatement of monumental proportions. Before you consider that to be just an exaggeration,
consider the following:
• There are nearly 4,000 martech solutions on the market today.
• That number has increased over 2500% since 2011.
And if you think marketing was the last area to benefit from a tech boom, you would be right according to Brian Hansford, Director of Client Services for Heinz Marketing.
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
Published By: Marketo
Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
Published By: Marketo
Published Date: Aug 10, 2017
So why is a MarTech stack so critical
to success? At its base, a strategic
MarTech stack is how you can efficiently
and effectively stay connected to your
buyers. And that is critical when you
consider that businesses are competing
on customer experience. In fact, a
Harvard Business Review study, “Designing
a Marketing Organization for the Digital
Age,” described marketing technology
as essential to creating agile and
fluid structures and driving customer
engagement. Teams that use marketing
technology understand that by doing so,
they can gain better insights into the
unique relationships and connections
with their customers and prospects.
Published By: EverString
Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack.
You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
Published By: Sailthru
Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.
Published By: Marketo
Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon.
Download the report to get the full results of our survey, including how marketers:
Structure their global automation strategy
Plan their MarTech stack strategy
Use and scale their marketing channels
Measure their impact
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.
In this report, you’ll learn:
? What’s the difference between ad tech and martech, really?
? Why are they merging?
? What difficulties does the merger present?
? How do brands stand to benefit?
? . . . and much more.