Join Steve Brasen, EMA Managing Research Director, and Kimber Spradlin, IBM Product Marketing for Endpoint Manager, for this informative, on-demand Webinar where the latest unified endpoint management research is revealed. Learn the strategic management processes necessary to empower a mobile workforce with the agility to adapt to rapidly evolving business requirements.
Topics discussed include:
• Securing devices without impeding user productivity
• Expanding management processes to address increased device heterogeneity
• Supporting employee-owned devices
• Simplifying practices for delivering business IT services
• Enhancing user flexibility in accessing IT resources necessary to achieve business goals
Published By: LogicNow
Published Date: Mar 10, 2016
This highly popular ebook introduces the MSP to the business of positioning, marketing, selling and operating Managed Services. In it, you'll find a ton of really useful information that's designed to help you successfully integrate a Managed Services offering into your business. Not only for managers, but for the whole team. Read it and share!
In this webcast, Bernd Leger, VP of Marketing, Products & Solutions at Rapid7 and Nate Crampton, Product Manager at Rapid7 discuss the current state of how organizations are prioritizing vulnerabilities in their environments and what security professionals can do to lower their security thresholds.
Published By: Tealium
Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Artificial intelligence and related forms of advanced analytics hold enormous potential for marketers to expand and deepen customer intelligence, improve business processes, and deliver engaging customer experiences. But many marketing organizations are just getting their feet wet in leveraging these technologies. To learn about the opportunities and challenges, IIA spoke with Analise Polsky, Business Solutions Manager, SAS Best Practices and Jonathan Moran, Principal Product Marketing Manager, SAS Customer Intelligence Solutions.
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge.
In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise.
In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Most organizations have a dirty little secret: they are relying on user and password-based authentication to protect sensitive internal applications. With 81% of data breaches involving weak or stolen credentials1, applications that use single-factor authentication are an easy target for attack. Unfortunately, updating internal cloud applications—as well as legacy and custom applications—to support multi-factor authentication can be an IT headache for many organizations.
Okta and Palo Alto Networks have collaborated to make rolling out multi-factor authentication a snap. Join Daniel Lu, Product Marketing Manager at Okta and Kasey Cross, Sr. Product Marketing Manager at Palo Alto Networks, to learn:
>The latest trends in credential-based attacks
>Why every sensitive cloud application needs multi-factor authentication
>How to enforce network-level multi-factor authentication without touching your apps using Palo Alto Networks and Okta
Business intelligence has come a long way ? from assistance with report generation to self-service platforms for discovery and analytical
insight. As technological capabilities and business aptitude with information continue to advance, the next generation of BI will be even
more capable and valuable to the enterprise. To discuss today’s success factors and tomorrow’s opportunities, IIA spoke with Rick Styll,
Senior Manager, Visual Analytics Product Management at SAS, and Tapan Patel, Principal Product Marketing Manager at SAS.
Don't miss EMA VP of Research, Dennis Drogseth, and BMC Software Product Marketing Manager, Criss Scruggs discuss the key components in successful ITAM business cases and how to lay the foundation for a successful outcome and ensure project approval.
Published By: Point It
Published Date: Mar 02, 2009
Whether you’re an experienced marketing manager, or just starting your career, it’s imperative that you know the fundamentals of search engine marketing and optimization. If for no other reason, you certainly don’t want to let your boss know you’re a marketing dinosaur. This whitepaper details the top 10 myths and errors behind SEO.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
What can virtual collaboration do for you? Improve your team's sales performance. Enable you to give ad hoc demos and instantly conduct team meetings. Establish and grow relationships. And that's just for starters.
This SellingPower white paper explores four strategic ways sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
Medicaid fraud is prevalent, costly and difficult to prevent. With a combination of more integrated data and advanced analytics, state agencies can turn the tables on fraudsters. They can accelerate the transition from detection to prevention, as new forms of fraud are recognized faster and fewer improper payments go out the door.
This IIA Discussion Summary explores the challenges and opportunities in preventing Medicaid fraud in an interview with SAS’ Ellen Joyner-Roberson, Principal Marketing Manager for Fraud and Security Intelligence, and Victor Sterling, Principal Solutions Architect.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Business intelligence has come a long way ? from assistance with report generation to self-service platforms for discovery and analytical insight. As technological capabilities and business aptitude with information continue to advance, the next generation of BI will be even more capable and valuable to the enterprise. To discuss today’s success factors and tomorrow’s opportunities, IIA spoke with Andy Bitterer, Senior Director of Business Intelligence Product Management at SAS, and Tapan Patel, Principal Product Marketing Manager at SAS.
Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.
Published By: Brainshark
Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.