IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Published By: inPowered
Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud ó a task that can be easily accomplished through the implementation of Marketing Technologies.
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals?
The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because youíre presenting a more united front to those who consume your content.
This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your companyís goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first.
These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before theyíve been introduced?
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales.
While buyers have always made the final purchase decision, in todayís world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
Published By: SmartFocus
Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey Ė in any moment Ė and instantly engage them with personal, relevant messages that drive sales and responses.
Published By: SmartFocus
Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history.
Therefore crowd recommendations and Ďbest sellersí just donít cut it anymore.
Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer.
Thatís why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs.
The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Published By: ComCorp
Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing.
This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more.
Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers:
•Logging into your list
•Managing your members
•Checking the results of your campaigns
•And much more.
This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right.
"Email Marketing with Net Atlantic" presented by Gregg Hanson
Date: Every Wednesday
Time: 1:00PM EDT; 10:00AM PDT (1 Hour)