Implementing omnichannel marketing is often difficult, especially when using digital channels. Most products designed for digital channels lack the ability to integrate with traditional channels that have on-site processes and data. SAS Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data. This integration is possible because of SAS software’s hybrid cloud architecture.
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Published By: Engagio
Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined:
?How companies are utilizing ABM as a strategy
?How organizations are structuring their teams to support ABM
?How ABM can be measured at different stages
?The challenges most organizations are facing regarding ABM
Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing.
Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Published By: WhatCounts
Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s
always-on, always-connected mentality. Marketers have access
to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack.
Download this Forrester Wave report to
Marketing leaders will find a host of new vendors in this year's Magic
Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Marketing leaders are asking their analytics teams to provide better insights
into customers, prospects and journeys, and a more accurate assessment
of the impact of marketing tactics. Use this research to find a digital
marketing analytics tool to support your needs.
This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data
science practitioners, and other digital marketing leaders involved in the selection of systems to
support marketing analytics requirements.
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we
reached out to 1,165 digital marketers in enterprise companies in the United States,
Canada, the United Kingdom, France, and Germany, with an average company size
of more than 7,000 employees. We’ve also gathered information and insights from
leaders in several industries regarding their specific challenges, priorities, and tactics.
In this report, we use this data to help companies at all levels of maturity successfully
transform into an experience business. We hope you find it valuable.
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
2017 Trends in Financial Services and Insurance: Customer is Priority
The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach.
The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI.
Read this report and find out:
How data and personalization drive digital transformation
How fintech is leading the FSI chase
Tips to help future-proof your FSI business
Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.