market sense

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Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Nuance EMEA     Published Date: Jun 04, 2019
New market entrants are shifting the way the financial sector operates, new business models are changing customer expectations, and ever-changing client demographics are forcing businesses to adapt the way they work. As we move into a decade of artificial intelligence (AI) and digital innovation, huge opportunities are opening up for the financial sector to combat these changes. But with this comes new challenges, and exponential increases in available information must be accompanied by smart tools and processes to make sense of it, ensure regulatory compliance, and add real value to clients. To find out more, download this ebook!
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Nuance EMEA
Published By: CA Technologies     Published Date: Sep 25, 2017
Today’s markets move with incredible speed. You’re bombarded with new competitive threats every day— new companies, new products, and new technologies. At the same time, opportunities are opening up like never before, all demanding sophisticated evaluations and quick decisions. To varying degrees, your competitors may already be adopting agile, and their resulting ability to sense, create and adapt to change may soon leave you at a competitive disadvantage. Your organization can’t afford to be in reactionary mode any longer. You need the ability to anticipate change—and to embrace and capitalize on it quickly and with confidence.
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organization, customer focused approach, technology, enterprise, integrations, ca technologies
    
CA Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Predictive analytics is on the verge of widespread adoption as enterprises become more interested in deploying predictive capabilities. In fact, a recent 2017 TDWI education survey, ranked predictive analytics the top analytics-related topic respondents wanted to learn about. The TDWI Navigator Report- Predictive Analytics provides a comprehensive overview of the state of the predictive analytics market. Download this report to better understand: Opportunities and obstacles of implementing predictive analytics Market forces and trends driving the adoption of predictive analytics Features and market landscapes that define predictive analytics Download this report today to get a better sense on how your organization can take advantage of predictive analytics to drive change in your business.
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Alteryx, Inc.
Published By: Sponsored by HP and Intel ®     Published Date: Feb 21, 2013
Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization.
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cloud, cloud computing, storage, networks, high availability, private cloud, public cloud, hybrid cloud
    
Sponsored by HP and Intel ®
Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
    
The MX Group
Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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marketing, sixth sense, engagement, sms, customer loyalty, conversion
    
Sixth Sense Media
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management
    
6th Sense Analytics
Published By: HP and Intel® Xeon® processors     Published Date: Mar 22, 2012
Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization.
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cloud, utility storage, foundation, cloud, enviornment, 3par, virtual, virtualization
    
HP and Intel® Xeon® processors
Published By: Sponsored by HP and Intel®     Published Date: May 09, 2013
With so much hype surrounding the cloud, most IT professionals understandably are left scratching their heads and wondering: Should I move to the cloud? Where will it be the most helpful? How can it help drive efficiencies? Where does it not make sense? How can I separate the potential from the marketing fluff? Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
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cloud, virtualization, cloud computing, migration, cloud, technology and business potential
    
Sponsored by HP and Intel®
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
The 21st century marks the rise of artificial intelligence (AI) and machine learning capabilities for mass consumption. A staggering surge of machine learning has been applied for myriad of uses — from self-driving cars to curing cancer. AI and machine learning have only recently entered the world of cybersecurity, but it’s occurring just in time. According to Gartner Research, the total market for all security will surpass $100B in 2019. Companies are looking to spend on innovation to secure against cyberthreats. As a result, more tech startups today tout AI to secure funding; and more established vendors now claim to embed machine learning in their products. Yet, the hype around AI and machine learning — what they are and how they work — has created confusion in the marketplace. How do you make sense of the claims? Can you test for yourself to know the truth? Cylance leads the cybersecurity world of AI. The company spearheaded an innovation revolution by replacing legacy antivirus software with predictive, preventative solutions and services that protect the endpoint — and the organization. Cylance stops zero-day threats and the most sophisticated known and unknown attacks. Read more in this analytical white paper.
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cylance, endpoint, protection, cyber, security
    
BlackBerry Cylance
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint
    
Adobe
Published By: SAS     Published Date: Mar 20, 2019
In today’s crowded analytics marketplace, who can you trust? What’s needed to deliver on the promise of transforming data into real value? And what do CIOs need to cost-effectively and successfully lead their organizations through changing technologies? For an organization to experiment with (and ultimately deploy) analytics, the responsibility falls squarely on the shoulders of IT. IT must provide secure access to lots of high-quality data, a friendly environment for experimentation and discovery, and a method for rapidly deploying and governing models. SAS can support an organization's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.
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SAS
Published By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
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segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
    
Omniture
Published By: Pure Storage     Published Date: Jul 03, 2019
Financial services businesses face unprecedented market challenges. Disruption from Fintech firms, increased local and international regulation, geo- political upheavals and wavering customer loyalty. The need to fully understand the market, to innovate, to reduce costs and be more competitive has never been greater, and this is where AI can help. According to one fintech research company, by 2030 the financial services sector could reduce operational costs using AI, by as much as 22%. It suggests that will equate to around $1 trillion in efficiencies. So, from a purely operational point of view, doing nothing is not really an option for companies that want to remain competitive. Today, financial services firms across the board need to rejuvenate customer experience to protect against client attrition, and protect those customers against risk. While data analysis and visualization are key to making sense of data, the fundamental challenge for all businesses is building an infrastructur
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Pure Storage
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