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Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting
    
Adobe
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud
    
Adobe
Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe
Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
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the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction, personalised customer interaction
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction, personalised customer interaction
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction, personalised customer interaction
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
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patient engagement, call center, improved care continum
    
Evariant
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, finance
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, finance
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Optimizely     Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
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Optimizely
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