Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
ResizedImage389253 dog with laptop lead generation
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
IT complexity leads to wasted effort, time, or expense. Drive up productivity with HP ProLiant Gen9 servers for small and midsize businesses to simplify your infrastructure, resulting in better performance and scalability with easier management.
Published By: InsideView
Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads.
But it’s not as simple as creating a few tweets and browsing through LinkedIn.
Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.”
This short 30 minute webinar will show you how social selling will help you:
Find the best targets
Recognize “I’m ready to buy” signals
Uncover relevant, real-time insights
There’s no denying that today’s workforce is “mobile.” Inspired by the ease and simplicity of their own personal devices, today’s workforce relies on a variety of tools to accomplish their business tasks — desktops, smart phones, tablets, laptops or other connected devices — each with varying operating systems.
The specific tasks they need to accomplish? That depends on the person. But it’s safe to say remotely logging in and out of legacy, desktop, mobile, software as-a-service (SaaS) and cloud applications is a given.
And the devices on which they work? They could be owned by the enterprise or the end user, with varying levels of company oversight, security and management. The result? An overabundance of “flexibility” that leads to fundamental IT challenges of security and manageability.
Published By: DocuSign
Published Date: Mar 23, 2016
Doing more with less is the name of the game for SMBs. Learn about DocuSign’s suite of solutions for small business that let you deliver contracts, get approvals, sign invoices— all without an IT department. DocuSign seamlessly integrates with Salesforce and is easy to use for you and your team. Speed up sales, hire employees faster, and give your customers another reason to rave.
Come hear directly from DocuSign product leads and customers about how you can make DocuSign for Salesforce go to work for you.
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results.
Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
There's a need for better language learning, and a strong case for it.
87% of business executives say their business relies on more than one critical languages. Those that invest in learning outperform the market by more than 45%. Learn how improvements in your language programs provide tangible business returns.
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance
Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on:
– General trends in retail banking, investment banking, and insurance
– Internal structures their companies are using to execute digital transformation
– The biggest threats/disruptions in the industry
– The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just
on customer retention)
– Main sources of sales and leads (digital + mobile are steadily increasing sources)
– Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics)
– Use of the cloud and AI to automate analysis and marketing
– The importance of multichannel personalization
– Innovation in the types/formats of products/services provided (leaders are focusing on i
When Adobe leads, better customer experiences follow.
According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
Published By: Oracle CX
Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s
databases, accessing and using the right information at the right time has
become increasingly critical. Real-time access and analysis of operational
data is key to making faster and better business decisions, providing
enterprises with unique competitive advantages. Running analytics on
operational data has been difficult because operational data is stored in row
format, which is best for online transaction processing (OLTP) databases,
while storing data in column format is much better for analytics processing.
Therefore, companies normally have both an operational database with data
in row format and a separate data warehouse with data in column format,
which leads to reliance on “stale data” for business decisions. With Oracle’s
Database In-Memory and Oracle servers based on the SPARC S7 and
SPARC M7 processors companies can now store data in memory in both
row and data formats, and run analytics on their operatio
Published By: B Channels
Published Date: May 01, 2018
bChannels goal is to accelerate growth of contributions of partners to client revenues.
Download this to learn how how bChannels will enable the fastest moving prospects nurtured to generate own leads.
The purpose of IT backup and recovery systems is to avoid data loss and recover
quickly, thereby minimizing downtime costs. Traditional storage-centric data protection
architectures such as Purpose Built Backup Appliances (PBBAs), and the conventional
backup and restore processing supporting them, are prone to failure on recovery. This
is because the processes, both automated and manual, are too numerous, too complex,
and too difficult to test adequately. In turn this leads to unacceptable levels of failure for
today’s mission critical applications, and a poor foundation for digital transformation
Governments are taking notice. Heightened regulatory compliance requirements have
implications for data recovery processes and are an unwelcome but timely catalyst for
companies to get their recovery houses in order. Onerous malware, such as
ransomware and other cyber attacks increase the imperative for organizations to have
highly granular recovery mechanisms in place that allow
Published By: SAP Ariba
Published Date: Oct 11, 2018
Today's supply chains typically include multiple partners, with services and sourcing managed across several organizations and across the world. Companies are increasing their use of third-party suppliers in the execution of key strategic imperatives. This leads to complexity in the supply chain and increased scale and intensity of operations, all of which contribute to global warming.
Most organizations are in the midst of some form of digital transformation (DX),
transforming how they bring products and services to the market—and ultimately
deliver value to their customers. But DX initiatives also bring complexity for the
network operations team. With business-critical services distributed across
multiple clouds, this leads to potential performance issues, especially at
Given these realities, it is no wonder that software-defined wide-area network
(SD-WAN) technology is rapidly going mainstream. Unfortunately, SD-WAN is an
example of the paradox of DX: transformative technology can potentially move the
business to the next level, but the expanded attack surface it creates can expose
the organization to significant risk. That is why an SD-WAN deployment, like every
other DX effort, should be accompanied by a security transformation (SX) that
rethinks outdated principles, broadens protection beyond the data center, and
integrates the security archit
Looking to enhance productivity and efficiency across your people-centered services organization? A Professional Services Automation (PSA) solution can have an enormous impact.
This eGuide is a must read for PSO professionals weighing up its benefits. Download it to discover why and how professional services firms are implementing PSA, to learn the major difference those PSA tools are making, and to get a checklist for selecting the right PSA solution for your business.
Technology leaders need to rethink strategic
planning in the age of the customer. Technology
strategies are too often just collections of loosely
related project plans and too focused on tech
project delivery milestones. Strategies designed
“by IT, for IT” fail to engage business leaders and
executives because they don’t explain how tech
strategy leads to better customer experience and
outcomes. This report explains how technology
leaders can create a strategic tech plan that is
customer-led, insights-driven, fast, and connected.
Published By: ServiceNow
Published Date: Oct 02, 2015
From students to executives, finding solutions to improve efficiency, productivity, and communication has become vital.
These end users are trying to excel in their work, and while they don't mean to cause harm, in most organizations this desire leads to the use of applications, services, and data storage and sharing beyond IT's boundaries. This practice, known as “shadow IT,” walks a line that information security officers are uncomfortable with, and it's having an obvious impact on technical support teams. The good news is, there are opportunities for all support organizations, regardless of their stance on shadow IT.
Innovative technology continues to transform how business is done for small and large businesses alike. With technology and communication trends moving faster than ever before, it’s important to take advantage of these trends to keep the way we communicate with our employees, clients and coworkers current and seamless. Having an efficient communication system not only enables employees to be productive, but it ultimately leads to improving businesses’ bottom lines.
Here's how you can win with cross-channel marketing
Marketers from Australia share real results they've generated from cross-channel platforms.
As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing.
2) NRMA generated $5 million in incremental revenue
3) Dymocks Tripled Open and Click Rates
4) PETstock improved sales conversions by 13%
5) Here's everything you need to know. Download now
Modern Marketing is Powered by Marketing Automation
Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns.
Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.