This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot:
- manage prospects by connecting leads and accounts on every channel
- align your sales and marketing teams with integrated sales applications
- understand, prove, and optimize your marketing efforts with measurement and attribution tools
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.