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Published By: Freshdesk     Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land. The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like: - How to puncture the customer support hot-air balloon - Proactively identifying red flags and overloads - Top 4 things to know before you hire - Monitoring, understanding and reporting support trends - Tips to streamline your support process
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Freshdesk
Published By: Proofpoint     Published Date: Aug 10, 2017
BEC attacks are a growing threat to businesses because they prey on vulnerabilities that can’t be patched: people. That’s why employee training, financial controls, and especially technology are the keys to a strong defense and timely response. You need need a solution that does not solely depend on reputation and basic email filtering. With granular controls, advanced email solutions can identify and quarantine impostor emails before they reach an employee’s inbox.
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security awareness, social engineering, impostor emails, email flags, financial institution, bec threats, suspicious messages
    
Proofpoint
Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics
    
Lyris, Inc.
Published By: Datastax     Published Date: Apr 08, 2019
For decades, organizations relied on traditional relational database management systems (RDBMS) to organize, store, and analyze their data. But then Facebook came along, and an RDBMS was suddenly not quite enough. The social giant needed a powerful database solution for its Inbox Search feature, and Apache Cassandra—a distributed NoSQL database—was born. Released as an open source project in July 2008, Cassandra—named after the mythological prophet who famously put a curse on an oracle—became an Apache Incubator project in March 2009. It graduated to a top-level project in February 2010
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Datastax
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
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Dotmailer
Published By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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Dotmailer
Published By: Staples     Published Date: Jun 12, 2019
IS “LET ME SEND THIS WORK EMAIL REALLY QUICKLY” IN YOUR WEEKEND LEXICON? ARE YOU SPENDING SUNDAY NIGHT EMPTYING YOUR INBOX FOR A “CLEAN START” MONDAY MORNING? ABOUT 9.7 MILLION AMERICANS WORK MORE THAN 60 HOURS A WEEK, MAKING EACH WEEK A HIGHWAY TO BURNOUT. MAKE IT A PRIORITY TO TAKE TIME OFF — AS MUCH OF A PRIORITY AS THOSE URGENT DEADLINES AND EMAILS. HERE ARE SOME TIPS TO GET YOU THERE.
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Staples
Published By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
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email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing, email privacy policy
    
Eloqua
Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages
    
Silverpop
Published By: Return Path     Published Date: Jan 29, 2013
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
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email filtering factors, sender reputation, email blocking
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: Adobe     Published Date: Jun 26, 2019
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
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Adobe
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
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agile, email, dynamic content, live content in email, crm, real time, marketing, innovative, top five, video, social media, geo targeting, personalization
    
Movable Ink
Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: eDataSource     Published Date: May 08, 2017
Learn how other email marketers are dealing with growing SPAM rates and driving positive ROIs for their marketing efforts.
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Microsoft Exchange     Published Date: Oct 02, 2008
Lifetime Products manufactures tables, chairs, and basketball equipment for customers in more than 50 countries. Its employees in the United States and China depend on messaging technologies to stay connected to customers and the office. To improve productivity, Lifetime deployed Microsoft® Exchange Server 2007 Unified Messaging. Employees can access their e-mail, voice-mail, and fax messages in their inboxes—while at work, at home, or on the road.
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microsoft, microsoft exchange, exchange server, messaging, productivity, unified messaging
    
Microsoft Exchange
Published By: Cisco     Published Date: Feb 12, 2009
Spam email continues to be a big problem, especially for small businesses. Small companies rely on email just as much as large enterprises, and their mail servers get clogged with unsolicited mail just as often. But, with fewer resources to spare to address the spam problem, small businesses need smarter solutions. To find out how you can use the Cisco Spam & Virus Blocker to eliminate spam, improve productivity, and boost security and network performance in your business download today!
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cisco, spam, anti-virus, servers, firewall
    
Cisco
Published By: Net Atlantic     Published Date: Nov 27, 2017
Essential steps you need to take to reach your subscribers’ inbox.
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Net Atlantic
Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
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campaigner, marketing, email, internet, email marketing, campaign tracker
    
CampaignerCRM
Published By: Port25 Solutions     Published Date: Mar 23, 2012
Using PowerMTA's VirtualMTA technology, Pure360 was in a position to easily provide dedicated IPs for their clients. and adhere to ReturnPath's certified sender requirements to maintain high inbox placement rates.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 23, 2012
After evaluating PowerMTA from Port25 Solutions, smartFocus' digital messaging objectives for enhanced inbox placement became a reality. Read the full case study to find out what Port25 can do for you and your business too!
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent
    
Port25 Solutions
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