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Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove
Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo
    
Brightcove
Published By: Cisco     Published Date: Jul 27, 2011
Read this white paper to learn how IT organizations can implement an effective Service Catalog that will enable them to reap the full benefits of self-service in virtualized and cloud computing environments.
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cisco, automization, service catalog, self-service, datacenter, virtualization, private cloud, infrastructure, newscale
    
Cisco
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
Tags : 
web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data, marketing
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, marketing
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Tags : 
lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics, online lead generation, campaign optimization, score leads, score consumers, marketing
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: Workday     Published Date: Mar 02, 2018
Many government organizations run their core business and operational applications on systems a generation (or two) behind current technologies. This whitepaper from the Governing Institute explains how forward-thinking government agencies are leveraging the cloud to reduce costs and implement a modern, secure platform for delivering IT services.
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forward thinking, government agency, cloud, reduce costs, it services
    
Workday
Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
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custom service, contact center, supporting technology, customer service trends, best practices
    
Salesforce.com
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
Tags : 
content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Oracle     Published Date: Jul 20, 2016
This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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finance management, data management, cfo, digital innovation, technology, finance
    
Oracle
Published By: ServiceNow     Published Date: Nov 22, 2013
As technology continues to advance and the new reality is based on an infrastructure that includes physical, virtual and cloud resources, IT departments need to find new ways of managing and securing this vastly different technology ecosystem.
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servicenow, enterprise it, it department, cloud generation, social networks, mobile workforce, virtualization, cloud computing, collaborative, service-oriented, cloud platform, drive down expenses, increase efficiency, cloud-driven technology, streamlines operations, fluid systems manageable
    
ServiceNow
Published By: Plex Systems     Published Date: Aug 15, 2014
There has been no shortage of high profile recalls over the past several years. Suppliers are being required to provide more robust quality management systems, provide better real-time visablity into manufacturing data, and may even be held accountable for additional charge-back and warranty claims. Take a next generation approach to quality management.
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Plex Systems
Published By: CIC Plus     Published Date: Sep 23, 2014
Learn three reasons that being a competitive employer of choice demands that you take advantage of a cloud-based, paperless system for generating and storing pay stubs and the increasing amount of data they contain.
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payroll, payroll processing, multigeneration workforce, payroll company, payroll strategy, pay stubs, online pay stubs, online hr forms, onboarding, new employee, new employee orientation, w-2, w-4, hr form hosting, payroll form hosting, human resources
    
CIC Plus
Published By: McAfee     Published Date: Sep 15, 2014
This report presents the results of ESG Lab’s validation testing of the McAfee Next Generation Firewall. Integrating application control, intrusion detection, and evasion prevention, the product is designed to provide next generation firewall services, leveraging a unified software core to enable the deployment of multiple security services when and where they are needed.
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application control, network security, firewall, firewall services, it security
    
McAfee
Published By: McAfee     Published Date: Sep 15, 2014
Attacks today incorporate increasingly sophisticated methods of social engineering and client-side software manipulation to exfiltrate data without detection. Some attackers leverage so-called spearphishing to entice employees to give up access information and spread their attacks to other enterprise systems; others use password crackers against compromised applications in order to gain further access rights to the network. The attackers might also set up channels for command and control communications with the compromised systems, as in the case of the Zeus or SpyEye bot infections.
Tags : 
network protection, it security, firewall, hacker detection, security management
    
McAfee
Published By: McAfee     Published Date: Sep 15, 2014
High availability is a must in our current cyberculture, and several advanced features that should be part of your next-generation firewall can help ensure that your network and your enterprise are continually up and running.
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network high availability, firewall, best practices, it security management
    
McAfee
Published By: McAfee     Published Date: Sep 15, 2014
Quick-to-deploy protection for remote locations.
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firewall, firewall protection, it security, intrusion prevention systems
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
Industry experts discuss the common and risky tradeoff many organizations are forced to make between network performance and security.
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next generation firewall, network performance, mcafee next generation firewall, ngfw
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
When done right, a next generation firewall with plug-and-play capabilities can typically be up and running within a few minutes. Find out how you can quickly deploy hundreds of firewalls remotely with the latest NGFW.
Tags : 
plug-and-play firewall, firewall deployment, easy firewall deployment, ngfw, next generation firewall, firewall roll-out, firewall replacement, firewall upgrade
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
CIOs and CISOs can avoid risky tradeoffs by deploying next-generation firewalls that are built for both security and network performance.
Tags : 
next generation firewall, network performance, mcafee next generation firewall, ngfw
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
Network availability and survivability in the face of an attack requires specific tools and processes. Are you using RBAC, hierarchical policy management and individual domain control? Find out which eight features you must deploy now.
Tags : 
network security, network management, firewall management, enterprise firewall, ngfw, next generation firewall, firewall automation
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
The only way to be prepared is to be aware. Make sure you have the right tools for optimal situational awareness of your network security.
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situation awarenss, network awareness, network security tools, essential network tools, next generation firewall, next generation firewall features, ngfw
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
Downtime is not acceptable. Make sure you have these eight features in your enterprise network security architecture to assure high availability, even in times of crisis.
Tags : 
network ha, high availability, network high availability, network security, next generation firewall, ngfw, uptime, network uptime
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
Evaluating next generation firewalls? See what SANS says about the management features and advanced security capabilities of the McAfee NGFW.
Tags : 
sans, ngfw, next generation firewall, firewall product review, mcafee next generation firewall
    
McAfee
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